B2B Digital Marketing Strategist

Schneider Electric; México; Presencial; MXN 350.000 - 550.000; Jornada completa

Descripción de la vacante

Schneider Electric seeks a Digital Marketing Specialist to support the execution and optimization of digital programs across the US market. You will work with marketing leaders, business units and agencies to deliver campaigns that engage customers and drive business objectives.

The role requires hands-on digital marketing skills, attention to detail and an analytical mindset, coordinating cross-channel activities and monitoring performance for improvements.

Formación

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years of digital marketing, demand generation, or performance marketing experience, preferably B2B.
• Experience executing digital campaigns across channels including paid media, email, and social.
• Hands-on with Google Ads, Salesforce Marketing Cloud, Cvent or similar tools.
• Strong analytical skills to interpret data and optimize campaigns.
• Familiarity with testing methodologies, audience segmentation, and conversion rate optimization.
• Excellent written and verbal communication skills.
• Strong organizational capabilities and ability to manage multiple initiatives.

Responsabilidades

• Support the implementation of digital marketing plans developed by leadership and stakeholders.
• Coordinate multi-channel campaigns across paid media, search, email, events and other digital platforms.
• Build audience-centric campaigns guiding prospects from awareness through conversion.
• Oversee day-to-day management of media and marketing automation tools for performance.
• Introduce testing to continuously improve campaign effectiveness.
• Monitor performance with analytics dashboards and provide optimization recommendations.
• Collaborate with DCE and cross-functional teams to align with GEO goals and business objectives.
• Serve as a trusted resource to stakeholders for leveraging digital channels to support engagement and growth.
• Bring the Schneider Electric brand to life with engaging digital experiences and content.

Conocimientos

Digital marketing

Campaign execution

Analytics

Cross-functional collaboration

A/B testing

Audience segmentation

Campaign optimization

Communication

Educación

Bachelor’s degree in Marketing, Business, Communications

Herramientas

Google Ads

Salesforce Marketing Cloud

Cvent

Descripción del empleo

Schneider Electric seeks a Digital Marketing Specialist to support the execution and optimization of digital programs across the US market. You will work with marketing leaders, business units and agencies to deliver campaigns that engage customers and drive business objectives.

The role requires hands-on digital marketing skills, attention to detail and an analytical mindset, coordinating cross-channel activities and monitoring performance for improvements.