Analista de SEO y Tráfico Web para E-commerce

Placements24; Chihuahua; On-site; MXN 420,000 - 620,000; Full time

Benefits offered by this job

Health insurance

Growth opportunities

Collaborative work environment

Job summary

Placements24 in Ciudad Juárez, MX is seeking an SEO and Web Traffic Analyst to boost online visibility for our e-commerce platform. You will develop SEO strategies, analyze site performance, and drive qualified organic traffic through data-driven optimization.

The role requires 3+ years in SEO and web analytics, expertise with GA, GSC, SEMrush, and Ahrefs, and strong Spanish communication. This on-site position collaborates with marketing and development teams to maximize reach and conversions.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3 years of SEO and web analytics experience, with e-commerce focus.
• Proven experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, including site audits, schema markup, and crawlability issues.
• Excellent analytical skills and ability to translate data into actionable insights.
• Proficiency in keyword research and competitive analysis.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Strong written and verbal communication in Spanish.

Responsibilities

• Develop and execute comprehensive SEO strategies across on-page, technical, and link-building activities.
• Monitor website traffic and performance using analytics tools.
• Identify technical SEO issues and coordinate with web developers to resolve them.
• Conduct keyword research to uncover content opportunities and optimize content.
• Track keyword rankings and analyze competitor strategies.
• Create regular SEO performance and conversion reports with actionable insights.
• Stay updated on SEO trends, algorithm changes, and best practices.
• Optimize site content and structure for crawlability and UX.
• Assist content teams in developing SEO-aligned strategies.

Skills

Keyword research

Data interpretation

Analytical thinking

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Digital Media, CS or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a dedicated SEO and Web Traffic Analyst to join their team in Ciudad Juárez, Chihuahua, MX. This role is pivotal in enhancing our client's online visibility and driving qualified organic traffic to their e-commerce platform. You will be responsible for developing and implementing effective SEO strategies, analyzing website performance, and identifying opportunities for improvement. We are looking for an analytical and results-oriented individual who possesses a deep understanding of search engine algorithms and best practices. This is an on-site position where you will work closely with the marketing and web development teams to ensure our online presence is optimized for maximum reach and conversion. Your expertise will directly contribute to the growth and success of our digital initiatives.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, and link building.
• Monitor and analyze website traffic and performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Identify technical SEO issues and collaborate with the web development team to implement solutions.
• Conduct keyword research to identify new content opportunities and optimize existing content for search engines.
• Track keyword rankings and analyze competitor SEO strategies.
• Create regular reports on SEO performance, traffic trends, and conversion rates, providing actionable insights and recommendations.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Optimize website content and structure for better search engine crawlability and user experience.
• Assist in the development of content strategies aligned with SEO goals.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3 years of experience in SEO and web analytics, with a strong focus on e-commerce.
• Proven experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, including site audits, schema markup, and crawlability issues.
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Proficiency in keyword research and competitive analysis.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Strong written and verbal communication skills in Spanish.
• Ability to work collaboratively with cross-functional teams.
• Detail-oriented with a passion for data-driven decision-making.

Benefits

Our client offers a competitive salary, health insurance, opportunities for professional growth and development, and a collaborative work environment in Ciudad Juárez, Chihuahua, MX. You will be part of a dedicated team focused on digital innovation and have the chance to directly impact the company's online success. We provide a stable work environment and encourage continuous learning. This position is ideal for an individual seeking to advance their career in SEO within a growing e-commerce business. Enjoy the benefits of working within a successful company that values its employees' contributions and professional development.