Especialista en SEO para WhatJobs Direct

Placements24; Cancún; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WhatJobs Direct is seeking an SEO Specialist to join its marketing team in Cancún, Quintana Roo. The role focuses on optimizing web content, improving search rankings, and driving organic traffic through both on-page and off-page practices in a hybrid work setting.

The ideal candidate has a proven SEO track record, expertise with GA, GSC, SEMrush, and Ahrefs, and strong Spanish communication skills. Collaboration with content teams and developers is essential for success.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field, or equivalent practical experience.
• Proven experience as an SEO Specialist or in a similar role, with a track record of improving search rankings and organic traffic.
• In-depth knowledge of SEO principles, tools, and best practices (GA, GSC, SEMrush, Ahrefs).
• Strong understanding of technical SEO, including site audits, schema markup, and mobile optimization.

Responsibilities

• Conduct keyword research and analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
• Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
• Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawlability, and indexability.
• Build high-quality backlinks through outreach and content promotion strategies.
• Monitor website traffic and SEO performance using tools like Google Analytics and Google Search Console.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators and web developers to ensure SEO best practices are implemented across the website.
• Generate regular reports on SEO performance and present findings and recommendations to the marketing team.

Skills

SEO

Analytics

Content optimization

Spanish language

Education

Bachelor's degree in Marketing, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, WhatJobs Direct, is seeking a talented and results-driven SEO Specialist to join their marketing team. This position offers a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility, based in the beautiful tourist destination of Cancún, Quintana Roo . The SEO Specialist will be responsible for optimizing our website and online content to improve search engine rankings, drive organic traffic, and increase user engagement. If you have a passion for search engine optimization and a data-driven approach, this is an excellent opportunity to contribute to a leading online platform.

Key Responsibilities

• Conduct keyword research and analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
• Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
• Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawlability, and indexability.
• Build high-quality backlinks through outreach and content promotion strategies.
• Monitor website traffic and SEO performance using tools like Google Analytics and Google Search Console.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators and web developers to ensure SEO best practices are implemented across the website.
• Generate regular reports on SEO performance and present findings and recommendations to the marketing team.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Proven experience as an SEO Specialist or in a similar role, with a demonstrated track record of improving search engine rankings and organic traffic.
• In-depth knowledge of SEO principles, tools, and best practices (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong understanding of technical SEO, including site audits, schema markup, and mobile optimization.
• Experience with content optimization and keyword strategy.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills in Spanish.
• Ability to work independently and collaboratively in a hybrid work environment.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Must be based in or willing to commute to Cancún, Quintana Roo for hybrid work.

Benefits

Our client offers a competitive salary, comprehensive health benefits, opportunities for professional development, and a flexible hybrid work schedule. You will be part of a vibrant and innovative marketing team in a prime location. We provide a supportive work environment, paid time off, and opportunities for growth within the company. Join WhatJobs Direct and help us enhance our online visibility and connect more users with valuable opportunities.