Analista de Redes Sociales

Placements24; Región Centro; Hybrid; MXN 200.000 - 340.000; Vollzeit

Zusammenfassung

Placements24 is seeking a proactive Social Media Analyst to monitor, analyze, and report on performance across platforms. You will inform strategy, optimize engagement, and provide actionable insights to help grow our client’s online presence.

Based in Zapopan, Jalisco, this hybrid role partners with the marketing team to develop content strategies, measure KPIs, and stay ahead of social trends. A bachelor’s degree and strong analytics are required.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience in social media management or analysis is a plus.
• Proficiency with major social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Experience with analytics tools (Hootsuite, Sprout Social, Buffer, native analytics).
• Strong analytical and data interpretation skills.

Aufgaben

• Monitor social channels for brand mentions, conversations, and trends.
• Analyze data to track KPIs like engagement, reach, follower growth, and sentiment.
• Generate regular performance reports with insights and recommendations.
• Identify opportunities to grow engagement and audience size.
• Collaborate with content team to refine social media strategies.
• Stay updated on trends, platform updates, and best practices.
• Assist in social media ad campaigns and measure performance.
• Respond to comments and messages promptly and professionally.
• Conduct competitive benchmarking to gauge performance.

Kenntnisse

Social media platforms

Analytical thinking

Spanish communication

Copywriting

Independent work

Ausbildung

Bachelor's degree in Marketing / Communications

Tools

Hootsuite

Sprout Social

Buffer

Native analytics

Jobbeschreibung

About the Role

Our client is seeking an enthusiastic and detail-oriented Social Media Analyst to join their dynamic marketing team. This role is crucial for monitoring, analyzing, and reporting on social media performance to inform strategy and drive engagement. The ideal candidate will have a strong understanding of various social media platforms, analytics tools, and a keen eye for trends and audience behavior. This position is based in Zapopan, Jalisco , and offers a chance to make a real impact by shaping our client's online presence and community interaction. You will be responsible for tracking key metrics, identifying opportunities for growth, and providing actionable insights to optimize our social media efforts. We are looking for someone who is proactive, creative, and passionate about the ever-evolving world of social media.

Key Responsibilities

• Monitor social media channels for brand mentions, relevant conversations, and industry trends.
• Analyze social media data to track key performance indicators (KPIs) such as engagement, reach, follower growth, and sentiment.
• Generate regular reports on social media performance, providing insights and recommendations for improvement.
• Identify opportunities to increase engagement and grow our social media audience.
• Collaborate with the content team to develop and refine social media content strategies.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Assist in managing social media advertising campaigns and tracking their performance.
• Respond to comments and messages on social media platforms in a timely and professional manner.
• Conduct competitive analysis to benchmark our performance against competitors.
• Utilize social media management and analytics tools effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Previous experience in social media management or analysis is a strong plus.
• Proficiency with social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer, native platform analytics).
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills in Spanish.
• Ability to create engaging social media copy.
• Detail-oriented and organized.
• Proactive and able to work independently.
• Familiarity with graphic design tools (e.g., Canva) is a bonus.

Benefits

This position in Zapopan, Jalisco offers a competitive salary, opportunities for professional development in the exciting field of social media marketing, and a collaborative work environment. You'll have the chance to work with a passionate team and directly influence our client's online voice and community engagement. We value employee growth and offer continuous learning opportunities. Join us and become an integral part of our client's digital strategy. This is a full-time, hybrid role, allowing for a balance between in-office collaboration and remote work flexibility.