Analista de Medios Digitales y Relaciones Públicas

Placements24; Tlalnepantla; In loco; MXN 260.000 - 420.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical plan

Training & development

Paid time off

Employee assistance program

Descrizione del lavoro

Placements24 in Mexico is seeking an experienced Digital Media Analyst and Public Relations professional to join our team in Tlalnepantla, State of Mexico. You will monitor online coverage, analyze campaign performance, and help shape digital PR strategies.

Ideal candidates have at least 3 years in digital media analysis or social media management, fluent Spanish, and proficiency with tools like Hootsuite, Google Analytics, and Sprout Social.

Competenze

• Bachelor's degree in Communications, Marketing, Digital Media, Journalism, or a related field.
• At least 3 years in digital media analysis, online PR, or social media management.
• Strong analytical skills and ability to generate actionable insights.
• Excellent written and verbal communications in Spanish.
• Proficiency with social media management tools and analytics platforms.
• Knowledge of SEO principles in PR and content creation for digital platforms.
• Ability to work independently and in a fast-paced environment.

Mansioni

• Monitor online media coverage, social media trends, and competitor activity.
• Develop reports on digital PR performance with insights and recommendations.
• Assist in crafting and distributing digital press releases, blogs, and social posts.
• Identify and engage online influencers and media outlets relevant to the industry.
• Support management of social channels and online reputation.
• Research new digital communication opportunities and platforms.
• Collaborate with marketing and communications for integrated strategies.
• Maintain a database of digital media contacts and resources.
• Contribute to crisis communication plans for online scenarios.

Conoscenze

Analytical thinking

Spanish language proficiency

Digital PR tactics

Content creation

Data interpretation

Team collaboration

Attention to detail

Crisis communication

Formazione

Bachelor's degree in Communications, Marketing, Digital Media, Journalism or related field

Strumenti

Hootsuite

Buffer

Google Analytics

Sprout Social

Descrizione del lavoro

About the Role

Our client, a prominent entity in the media and public relations sector, is actively seeking an experienced Analista de Medios Digitales y Relaciones Públicas to become an integral part of their operations in Tlalnepantla, State of Mexico, MX . This role is designed for a proactive individual who excels at navigating the complex digital media landscape and building robust external communications. You will be responsible for monitoring digital conversations, analyzing campaign performance, and contributing to strategies that enhance our client's online presence and reputation. The successful candidate will possess a strong analytical mindset, a deep understanding of digital PR tactics, and a passion for effective communication. This is a fantastic opportunity to make a significant impact within a well-respected organization that is at the forefront of communication innovation. We foster a culture of continuous learning and professional growth.

Key Responsibilities

• Monitor and analyze online media coverage, social media trends, and competitor activities.
• Develop reports on digital PR campaign performance, providing insights and recommendations for optimization.
• Assist in crafting and distributing digital press releases, blog posts, and social media updates.
• Identify and engage with online influencers and media outlets relevant to our client's industry.
• Support the management of the company's social media channels and online reputation.
• Conduct research to identify new digital communication opportunities and platforms.
• Collaborate with the marketing and communications teams to ensure integrated digital strategies.
• Maintain an up-to-date database of digital media contacts and resources.
• Contribute to the development of crisis communication plans for online scenarios.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, Journalism, or a related field.
• At least 3 years of proven experience in digital media analysis, online PR, or social media management.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Sprout Social).
• Knowledge of SEO principles and their application in PR.
• Experience in content creation for digital platforms.
• Ability to work independently and as part of a team in a fast-paced environment.
• Keen eye for detail and commitment to accuracy.Familiarity with the media landscape in the State of Mexico is advantageous.

Benefits

Our client provides a competitive compensation package reflective of your skills and experience. Benefits include a comprehensive medical plan, opportunities for advanced training and career development, paid time off, and access to employee assistance programs. You will work in a stimulating professional environment located in Tlalnepantla, State of Mexico, MX , with ample opportunities for career progression within the media and public relations field. This role is ideal for someone looking to deepen their expertise in digital communications within a supportive and innovative company.