Analista de Medios y Comunicación Corporativa

Placements24; Tijuana; On-site; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development opportunities

Job summary

Placements24 in Tijuana seeks a meticulous Media and Corporate Communications Analyst to monitor, analyze, and report on media coverage and communication effectiveness. You will transform data into actionable recommendations for our client’s strategy and reputation management.

The role requires strong analytical skills, proficiency in Excel and media tools, and excellent Spanish communication. You will work with a team to deliver insights and drive informed decision making.

Qualifications

• Bachelor's degree in Communications, Journalism, PR, Statistics, or related.
• Minimum 3 years in media analysis, PR, or corporate communications.
• Strong analytical and quantitative skills with data interpretation.
• Proficiency in media monitoring tools such as Meltwater or Cision.

Responsibilities

• Monitor daily media coverage across print, online, broadcast and social.
• Analyze messages, sentiment and share of voice in coverage.
• Prepare regular reports and presentations on media performance.
• Identify trends and issues in the media landscape.
• Support crisis communication and media lists creation.

Skills

Excel

Data analysis

Meltwater

Cision

Spanish

Education

Bachelor's degree

Tools

Meltwater

Cision

Excel

Job description

About the Role

Our client, a leading firm within the media and public relations sector, is looking for a meticulous and analytical Media and Corporate Communications Analyst to join their team in Tijuana, Baja California . This role is essential for monitoring, analyzing, and reporting on media coverage and communication effectiveness. The ideal candidate will possess strong analytical skills and a deep understanding of the media landscape to provide actionable insights. This position offers a chance to contribute significantly to our client's communication strategy and reputation management efforts. We seek a detail-oriented professional capable of transforming raw data into strategic recommendations.

Key Responsibilities

• Monitor daily media coverage across various platforms (print, online, broadcast, social media).
• Analyze media coverage for key messages, sentiment, and share of voice.
• Prepare regular reports and presentations on media performance and communication impact.
• Identify trends and emerging issues in the media landscape.
• Conduct media audits and competitive analysis.
• Provide insights and recommendations to the communications team to optimize strategies.
• Assist in developing media lists and identifying key media contacts.
• Support crisis communication efforts by monitoring relevant channels.
• Maintain a database of media coverage and relevant contacts.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Statistics, or a related field.
• Minimum of 3 years of experience in media analysis, public relations, or corporate communications.
• Strong analytical and quantitative skills, with the ability to interpret data.
• Proficiency in media monitoring tools and databases (e.g., Meltwater, Cision).
• Excellent written and verbal communication skills in Spanish.
• Experience in creating comprehensive reports and presentations.
• Detail-oriented with a high level of accuracy.
• Ability to work independently and manage time effectively.
• Proficiency in Microsoft Excel for data analysis.
• Understanding of public relations principles and communication strategies.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package designed to support our employees' well-being, including medical and dental insurance.
• We invest in our employees' professional development through continuous training and opportunities for career advancement.
• This role is based in our state-of-the-art offices in Tijuana, Baja California , providing a stable and collaborative work environment.
• We offer paid time off and opportunities for professional growth within a dynamic industry.