Director(a) de Relaciones con Medios

Placements24; Mexicali; On-site; MXN 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement plan

Professional development

Job summary

Placements24 seeks a Director of Media Relations to lead external communications from our Mexicali office. You will craft media strategies, manage national and local media relationships, and oversee crisis communications to protect brand reputation.

The role requires a senior communicator with extensive media contacts, strategic vision, and hands-on execution in Baja California. On-site presence in Mexicali is required.

Qualifications

• Master's degree in Journalism, Public Relations, Communications, or a related field.
• At least 10 years of progressive experience in media relations.
• Extensive network of contacts within the media industry.
• Demonstrated ability to manage crisis communications effectively.

Responsibilities

• Develop and implement comprehensive media relations strategies.
• Serve as the primary point of contact for media inquiries and requests.
• Proactively pitch stories to relevant media outlets.
• Prepare spokespeople for media interviews and engagements.
• Write and distribute press releases, media advisories, and other materials.
• Monitor media coverage and analyze impact on reputation.
• Cultivate relationships with journalists and media professionals.
• Collaborate with internal stakeholders to ensure consistent messaging.
• Organize press conferences, media briefings, and related events.

Skills

Media relations

Crisis communications

Stakeholder engagement

Executive communication

Leadership

Education

Master's degree in Journalism/Public Relations/Communications

Job description

About the Role

Our client, a prominent entity in the national market, is actively searching for an experienced and visionary Director(a) de Relaciones con Medios to lead their media relations efforts from our offices in Mexicali, Baja California. This senior leadership position is critical for cultivating and maintaining positive relationships with all forms of media, ensuring our client's message is consistently communicated with accuracy and impact. The successful candidate will be responsible for developing and executing a robust media strategy, proactively seeking opportunities to enhance brand visibility and manage reputational risks. This role demands a strategic thinker with deep knowledge of the media industry, exceptional communication skills, and a proven ability to navigate complex communication challenges. The individual will work closely with executive leadership and various departments to ensure alignment across all external communications. This is a unique chance to spearhead media engagement for a respected organization, driving its narrative and public perception. The role requires a hands-on leader who can both strategize at a high level and execute effectively on the ground in Mexicali.

Key Responsibilities

• Develop and implement comprehensive media relations strategies.
• Serve as the primary point of contact for media inquiries and requests.
• Proactively pitch stories and opportunities to relevant media outlets.
• Prepare spokespersons for media interviews and engagements.
• Write and distribute press releases, media advisories, and other communication materials.
• Monitor media coverage and analyze its impact on the organization's reputation.
• Manage media crisis situations, developing and executing response plans.
• Cultivate and maintain strong relationships with national, regional, and local journalists and media professionals.
• Collaborate with internal stakeholders to ensure consistent and accurate messaging.
• Organize press conferences, media briefings, and other media-related events.

Requirements

• Master's degree in Journalism, Public Relations, Communications, or a related field.
• At least 10 years of progressive experience in media relations, preferably in a corporate or agency setting.
• Proven success in developing and implementing media strategies that yield measurable results.
• Extensive network of contacts within the media industry.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of current media trends and digital communication platforms.
• Demonstrated ability to manage crisis communications effectively.
• Excellent presentation and interpersonal skills.
• Experience working in Baja California or with organizations relevant to the region is highly desirable.
• Must be based in or willing to relocate to Mexicali for an on-site role.

Benefits

• A competitive executive salary commensurate with experience, along with an excellent benefits package including health, dental, and vision insurance, generous vacation time, and a retirement savings plan.
• Opportunities for professional development and continuous learning.
• The chance to lead a critical function within a reputable organization.
• Access to resources and support to execute impactful media campaigns.
• This role offers the chance to shape public perception from Mexicali , a key economic center.