Director/a de Relaciones Públicas y Medios

Placements24; Hermosillo; On-site; MXN 1,100,000 - 1,800,000; Full time

Benefits offered by this job

Health & dental insurance

Life insurance

Paid time off

Professional development

International travel

Retirement plan

On-site gym

Cafeteria benefits

Job summary

Placements24 busca un/a Director/a de Relaciones Públicas y Medios para liderar las iniciativas de comunicación desde Hermosillo, Sonora. El/la candidato/a ideal gestionará la reputación corporativa, las relaciones con medios e influencers y supervisará campañas de PR y crisis.

Reportando al equipo ejecutivo, coordinará con marketing, ventas y liderazgo para asegurar mensajes consistentes y un impacto medible.

Qualifications

• Master's degree en fields relacionados a Comunicaciones/PR.
• 7–10 años de experiencia en relaciones públicas, medios y comunicaciones corporativas, con al menos 3 años en liderazgo.
• Éxito comprobado en campañas de PR de alto impacto.
• Excelentes habilidades de escritura y comunicación en español e inglés.
• Basado en Hermosillo, Sonora, MX; no hay opción de trabajo remoto.

Responsibilities

• Desarrollar e implementar estrategias integrales de relaciones públicas y medios alineadas a objetivos del negocio.
• Supervisar todas las actividades de relaciones con medios, comunicados y kits de prensa.
• Gestionar la reputación de la empresa y abordar proactivamente posibles crisis.
• Construir y mantener relaciones con contactos de medios nacionales y locales, bloggers e influencers.
• Colaborar con equipos internos (marketing, ventas, liderazgo) para mensajes consistentes.
• Organizar conferencias de prensa, eventos con medios y otras acciones promocionales.
• Monitorear cobertura mediática, analizar tendencias y reportar a la alta dirección.
• Dirigir y mentorear al equipo de PR y comunicaciones.
• Garantizar que todas las comunicaciones cumplan con guías de marca y mantengan alta calidad.

Skills

Leadership

Media relations

Crisis management

Strategic thinking

Bilingual Spanish/English

Education

Master's degree in Communications, Public Relations, Journalism, Marketing

Job description

About the Role

Our client, a distinguished entity within the media sector, is actively seeking a results-oriented Director/a de Relaciones Públicas y Medios to lead their communications initiatives from Hermosillo, Sonora, MX . This executive role is crucial for shaping and executing sophisticated communication strategies that enhance brand visibility, manage corporate reputation, and foster strong relationships with media outlets, influencers, and key stakeholders. The ideal candidate will possess a strategic mindset, exceptional leadership capabilities, and a proven track record in public relations, media relations, and crisis management within a fast-paced environment. This is a unique opportunity to make a substantial impact on a high-profile organization.

Key Responsibilities

• Develop and implement comprehensive public relations and media strategies aligned with business objectives.
• Oversee all media relations activities, including press releases, media kits, and pitching stories.
• Manage the company's reputation and proactively address potential issues or crises.
• Build and maintain strong relationships with national and local media contacts, bloggers, and influencers.
• Collaborate with internal teams (marketing, sales, executive leadership) to ensure consistent messaging.
• Organize press conferences, media events, and other promotional activities.
• Monitor media coverage, analyze trends, and provide regular reports and insights to senior management.
• Guide and mentor the PR and communications team, fostering a culture of excellence and innovation.
• Ensure all communications adhere to brand guidelines and maintain a high standard of quality.

Requirements

• Master's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• A minimum of 7-10 years of progressive experience in public relations, media relations, and corporate communications, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing impactful PR campaigns.
• Exceptional written and verbal communication skills in Spanish and English.
• Proven ability to manage media relations and secure positive press coverage.
• Strong understanding of the media landscape, including digital and social media platforms.
• Expertise in crisis communication and reputation management.
• Strategic thinking, problem-solving abilities, and strong decision-making skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Must be based in or willing to relocate to Hermosillo, Sonora, MX , with no remote work option available for this position.

Benefits

• We offer a highly competitive executive salary and bonus structure, comprehensive health and dental insurance, life insurance, a generous paid time off policy, opportunities for professional development and international travel, and a retirement savings plan.
• Employees also benefit from an on-site fitness center and subsidized cafeteria services.