Analista de Medios y Prensa

Placements24; Torreón; On-site; MXN 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

Professional development

Stable work environment

Job summary

Placements24 seeks a meticulous Analista de Medios y Prensa based in Torreón, Coahuila, to monitor media coverage, analyze sentiment, and provide actionable insights for communication strategies. You will track mentions across multiple platforms and prepare comprehensive reports for senior management, contributing to brand protection and strategic PR efforts.

The role emphasizes translating data into insights, maintaining accuracy, and delivering timely alerts to stakeholders, with opportunities

Qualifications

• Bachelor's degree or equivalent in communications-related field.
• 1–3 years in media monitoring or PR support.
• Experience with media monitoring tools (Cision, Meltwater) desirable.
• Strong analytical and written/spoken Spanish communication.
• High attention to detail and accuracy.

Responsibilities

• Monitor media coverage across print, online, broadcast, and social media.
• Utilize media monitoring software to track mentions of the company, its products, and key executives.
• Analyze media coverage for sentiment, key themes, and message penetration.
• Prepare daily, weekly, and monthly media reports, summarizing key findings and trends.
• Identify emerging media issues and provide timely alerts to relevant stakeholders.
• Conduct research on competitor media activities and industry trends.
• Assist in developing media analysis metrics and reporting dashboards.
• Maintain a database of media contacts and coverage.
• Support the public relations team with media-related research and information gathering.
• Archive media coverage for future reference and analysis.

Skills

Analytical thinking

Attention to detail

Spanish language proficiency

Communication skills

Time management

Education

Bachelor's degree in Communications/Journalism/Public Relations/Marketing or related field

Tools

Cision

Meltwater

Job description

About the Role

Our client, a well-established industrial firm, is seeking a meticulous and analytical Analista de Medios y Prensa to monitor and report on media coverage and public perception. This role, based in Torreón, Coahuila , is crucial for providing insights that inform communication strategies and protect the company's brand. The ideal candidate will have a keen eye for detail, strong analytical skills, and a solid understanding of media monitoring tools and techniques. You will be responsible for tracking mentions across various media platforms, analyzing sentiment, identifying key trends, and preparing comprehensive reports for senior management. This is an excellent opportunity for an individual passionate about media intelligence to contribute to a significant organization in Torreón . We are looking for someone who can translate raw data into actionable insights, helping to shape effective public relations and communication efforts. The role requires a proactive approach to gathering information and a commitment to accuracy and timeliness in reporting.

Key Responsibilities

• Monitor media coverage across print, online, broadcast, and social media platforms.


• Utilize media monitoring software to track mentions of the company, its products, and key executives.


• Analyze media coverage for sentiment, key themes, and message penetration.


• Prepare daily, weekly, and monthly media reports, summarizing key findings and trends.


• Identify emerging media issues and provide timely alerts to relevant stakeholders.


• Conduct research on competitor media activities and industry trends.


• Assist in developing media analysis metrics and reporting dashboards.


• Maintain a database of media contacts and coverage.


• Support the public relations team with media-related research and information gathering.


• Archive media coverage for future reference and analysis.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.


• 1-3 years of experience in media monitoring, analysis, or public relations support.


• Proficiency with media monitoring tools (e.g., Cision, Meltwater) is highly desirable.


• Strong analytical and critical thinking skills.


• Excellent written and verbal communication skills in Spanish.


• High attention to detail and accuracy.


• Ability to work independently and manage multiple tasks effectively.


• Familiarity with social media analytics tools.


• Experience in the Coahuila region is a plus.


• Must be based in or able to commute to Torreón .

Benefits

Our client offers a competitive salary, health benefits, vacation time, and opportunities for professional development. A stable work environment with a focus on data-driven insights. The chance to contribute to the strategic direction of communication efforts. Gain valuable experience in media intelligence within a reputable company. This role is an excellent entry point for a career in media analysis and public relations, based in Torreón, Coahuila .