Analista de Investigación de Mercado (Internacional)

Placements24; Cancún; Hybrid; MXN 642,000 - 1,027,000; Full time

Benefits offered by this job

Flexible working hours

Remote work

Job summary

Placements24 seeks a proactive Market Research Analyst to join its global Investigación y Desarrollo team. This mostly remote role may require occasional meetings in Cancún, Quintana Roo.

You will design studies, analyze data from surveys and reports, and provide actionable insights to guide product development and international growth. The ideal candidate holds a Bachelor's in Marketing/Business/Economics/Statistics, has at least 3 years of market research experience, strong analytical skills,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field.
• Minimum of 3 years of market research, business analysis, or similar role.
• Proven experience in designing and conducting market research studies.
• Strong analytical and quantitative skills to interpret data.
• Proficiency in statistical analysis software and survey platforms.

Responsibilities

• Design and implement market research studies using qualitative and quantitative methods.
• Collect and analyze data from surveys, focus groups, industry reports, and competitor activities.
• Identify key market trends, customer needs, and competitive landscapes.
• Develop market analysis reports and present findings to stakeholders.
• Provide strategic recommendations based on research insights to inform product development and business strategies.
• Monitor market dynamics and provide timely updates on changes and opportunities.
• Collaborate with R&D, marketing, and sales to align research efforts.
• Utilize market research tools and software effectively.
• Contribute to development of new market entry strategies.
• Maintain understanding of global market conditions relevant to the industry.

Skills

Analytical skills

Quantitative analysis

Data interpretation

Communication skills

Market research design

Education

Bachelor's degree in Marketing / Business / Economics / Statistics

Tools

Statistical software

Survey platforms

Job description

About the Role

Our client is seeking a proactive and insightful Market Research Analyst to join their global Investigación y Desarrollo team. This role is primarily remote, with the possibility of occasional meetings in Cancún, Quintana Roo . You will be responsible for gathering, analyzing, and interpreting data on markets, customers, and competitors to support strategic decision-making and product development. Your work will involve identifying emerging trends, assessing market opportunities, and providing actionable recommendations to guide our R&D efforts. This is an exciting opportunity to contribute to our company's growth and innovation from a flexible, remote-first perspective, focusing on international markets.

Key Responsibilities

• Design and implement market research studies using qualitative and quantitative methods.
• Collect and analyze data from various sources, including surveys, focus groups, industry reports, and competitor activities.
• Identify key market trends, customer needs, and competitive landscapes.
• Develop comprehensive market analysis reports and present findings to stakeholders.
• Provide strategic recommendations based on research insights to inform product development and business strategies.
• Monitor market dynamics and provide timely updates on changes and opportunities.
• Collaborate with R&D, marketing, and sales teams to ensure alignment of research efforts.
• Utilize market research tools and software effectively.
• Contribute to the development of new market entry strategies.
• Maintain a strong understanding of global market conditions relevant to our industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• Minimum of 3 years of experience in market research, business analysis, or a similar role.
• Proven experience in designing and conducting market research studies.
• Strong analytical and quantitative skills, with the ability to interpret complex data.
• Proficiency in statistical analysis software and survey platforms.
• Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
• Experience working in a remote or hybrid work environment.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with international markets is a significant advantage.

Benefits

This role offers a competitive contractor rate, flexible working hours, and the opportunity to work remotely. You will gain exposure to diverse international markets and contribute directly to strategic decision-making. We provide opportunities for professional development and access to relevant industry data and tools. This position allows for a great work-life balance, especially given the remote nature. While based conceptually in Cancún, Quintana Roo , the primary mode of work is remote.