Analista de Inteligencia de Mercado FMCG en Mexicali

Placements24; Mexicali; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Retirement savings

Flexible hours

Job summary

Placements24 is seeking a Market Intelligence Analyst to join our client’s FMCG team remotely, supporting operations in Mexicali, Baja California. The role focuses on gathering and analyzing market data, identifying trends, and delivering actionable insights for product, marketing, and sales teams.

The ideal candidate has a solid background in market research, data visualization, and proficiency with Excel, SPSS, R, Tableau or Power BI. Spanish fluency is required; English is a plus.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field.
• Minimum of 2 years in market research, business analysis, or market intelligence, preferably FMCG.
• Strong analytical skills with proven ability to interpret complex data sets and derive meaningful insights.
• Proficiency in data analysis tools (e.g., Excel, SPSS, R) and data visualization software (Tableau, Power BI).
• Experience with syndicated data sources (e.g., Nielsen, IRI) is a plus.
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Detail-oriented and highly organized, with strong time management skills.
• Ability to work independently and collaboratively in a remote environment.
• Fluent in Spanish; English proficiency is beneficial.
• Must be legally authorized to work in Mexico and able to support the Mexicali, Baja California region remotely.

Responsibilities

• Collect and analyze market data from various sources, including syndicated data, proprietary research, social media, and competitor activities.
• Identify key market trends, consumer insights, and competitive dynamics within the FMCG sector.
• Develop regular reports and presentations summarizing findings, insights, and strategic recommendations for different business units.
• Create dashboards and visualizations to effectively communicate complex data and insights to stakeholders.
• Support brand managers and marketing teams with ad-hoc analyses and research requests.
• Monitor and forecast market performance and competitive positioning.
• Contribute to the development of strategic plans by providing data-driven insights.
• Stay updated on new analytical tools and methodologies relevant to market intelligence.

Skills

Analytical thinking

Data interpretation

Excel

SPSS

R

Tableau

Power BI

Nielsen data

Spanish fluency

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

Power BI

Excel

SPSS

R

Job description

About the Role

Our client, a dynamic and growing player in the FMCG sector, is looking for a sharp and analytical Market Intelligence Analyst to join their team remotely, supporting operations in Mexicali, Baja California . This role is crucial for providing the insights needed to make informed strategic decisions regarding market trends, consumer behavior, competitive landscape, and overall business performance. You will be responsible for gathering, analyzing, and interpreting diverse data sets to generate actionable intelligence that guides product development, marketing strategies, and sales initiatives. The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of market research methodologies and data visualization tools. This is an excellent opportunity to contribute significantly to business strategy from a remote setting.

Key Responsibilities

• Collect and analyze market data from various sources, including syndicated data, proprietary research, social media, and competitor activities.
• Identify key market trends, consumer insights, and competitive dynamics within the FMCG sector.
• Develop regular reports and presentations summarizing findings, insights, and strategic recommendations for different business units.
• Create dashboards and visualizations to effectively communicate complex data and insights to stakeholders.
• Support brand managers and marketing teams with ad-hoc analyses and research requests.
• Monitor and forecast market performance and competitive positioning.
• Contribute to the development of strategic plans by providing data-driven insights.
• Stay updated on new analytical tools and methodologies relevant to market intelligence.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business Administration, or a related quantitative field.
• Minimum of 2 years of experience in market research, business analysis, or market intelligence, preferably within FMCG.
• Strong analytical skills with proven ability to interpret complex data sets and derive meaningful insights.
• Proficiency in data analysis tools (e.g., Excel, SPSS, R) and data visualization software (e.g., Tableau, Power BI).
• Experience with syndicated data sources (e.g., Nielsen, IRI) is a plus.
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Detail-oriented and highly organized, with strong time management skills.
• Ability to work independently and collaboratively in a remote environment.
• Fluent in Spanish; English proficiency is beneficial.
• Must be legally authorized to work in Mexico and able to support the Mexicali, Baja California region remotely.

Benefits

• This remote position offers a competitive salary, flexible working hours, and a comprehensive benefits package including health insurance, life insurance, and retirement savings.
• Our client is committed to fostering a supportive remote work culture, providing opportunities for professional growth and skill development.
• You will have the chance to work on impactful projects that shape business strategy for a leading FMCG company.