Analista de Datos de Mercado FMCG (Remoto)

Placements24; Saltillo; Hybrid; MXN 420,000 - 720,000; Full time

Job summary

Placements24 is seeking a Market Data Analyst to join their FMCG team in a fully remote role operating from anywhere in Mexico. The position focuses on turning market and consumer data into actionable insights to guide brand strategy and marketing initiatives.

You will build dashboards, monitor KPIs, and collaborate with brand, marketing, and sales teams to ensure data accuracy and relevance, enabling data-driven decision making across the organization.

Qualifications

• Bachelor's degree in a quantitative field.
• 3–5 years in market analysis, data analysis, or BI in FMCG.
• Proficiency in Excel (Advanced), SQL, R, Python, and BI tools (Tableau/Power BI).
• Experience with market data providers (Nielsen/IRI) is a plus.
• Strong analytical and communication skills, with remote work discipline.

Responsibilities

• Collect, process, and analyze market data from multiple sources.
• Identify trends related to market share, sales, demographics, and competition.
• Develop dashboards and reports to visualize data for stakeholders.
• Provide data-driven recommendations to support brand strategy and marketing.
• Monitor KPIs and alert on significant changes or deviations.
• Conduct ad-hoc analyses to answer business questions.
• Stay updated on market research methodologies and techniques.
• Collaborate with brand, marketing, and sales teams to ensure data accuracy.

Skills

Quantitative analysis

Data visualization

Critical thinking

Problem solving

Written and verbal communication

Education

Bachelor's degree in Statistics or related field

Tools

SQL

R

Python

Excel (Advanced)

Tableau

Power BI

Nielsen/IRI data

Job description

Placements24 is seeking a Market Data Analyst to join their FMCG team in a fully remote role operating from anywhere in Mexico. The position focuses on turning market and consumer data into actionable insights to guide brand strategy and marketing initiatives.

You will build dashboards, monitor KPIs, and collaborate with brand, marketing, and sales teams to ensure data accuracy and relevance, enabling data-driven decision making across the organization.