Líder de Inteligencia de Mercado FMCG - Remoto

Placements24; Región Centro; Híbrido; MXN 738.000 - 902.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Performance-based bonus

Health insurance

Retirement savings plan

Flexible remote work

Home office setup allowance

Professional development

Hybrid engagement in Zapopan

Descripción de la vacante

Placements24 is seeking a Market Intelligence Manager for a leading FMCG client. The role is remote with potential collaborative sessions in Zapopan, Jalisco, focusing on delivering insights, competitive analysis, and consumer trend information to guide strategic decisions.

You will lead quantitative and qualitative research, develop dashboards, and present findings to senior management. A strong analytics background and FMCG experience are required, with proficiency in Excel, SPSS, R, or Python.

Formación

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or a related quantitative field.
• Minimum of 6 years of experience in market intelligence, market research, or business analytics, preferably within FMCG.
• Proficiency in data analysis tools (Excel, SPSS, R, Python) and market research software.
• Strong understanding of market dynamics and consumer behavior.

Responsabilidades

• Develop and execute a comprehensive market intelligence strategy.
• Conduct in-depth market research, competitive analysis, and consumer trend forecasting.
• Analyze sales data, market share, pricing, and promotional effectiveness.
• Identify emerging market trends, opportunities, and potential threats.
• Provide actionable insights and strategic recommendations to brand management, sales, and product teams.
• Manage relationships with external market research providers and data suppliers.
• Develop dashboards and reports to track key market indicators.
• Present findings and strategic implications to senior management.

Conocimientos

Analytical skills

Presentation skills

Independent work

Cross-functional collaboration

Educación

Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or related field

Master's degree is a plus

Herramientas

Excel

SPSS

R

Python

Descripción del empleo

Placements24 is seeking a Market Intelligence Manager for a leading FMCG client. The role is remote with potential collaborative sessions in Zapopan, Jalisco, focusing on delivering insights, competitive analysis, and consumer trend information to guide strategic decisions.

You will lead quantitative and qualitative research, develop dashboards, and present findings to senior management. A strong analytics background and FMCG experience are required, with proficiency in Excel, SPSS, R, or Python.