Gerente de Inteligencia de Mercado (FMCG)

Placements24; Región Centro; Hybride; MXN 738 000 - 902 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance-based bonus

Health insurance

Retirement savings plan

Flexible remote work

Home office setup allowance

Professional development

Hybrid engagement in Zapopan

Résumé du poste

Placements24 is seeking a Market Intelligence Manager for a leading FMCG client. The role is remote with potential collaborative sessions in Zapopan, Jalisco, focusing on delivering insights, competitive analysis, and consumer trend information to guide strategic decisions.

You will lead quantitative and qualitative research, develop dashboards, and present findings to senior management. A strong analytics background and FMCG experience are required, with proficiency in Excel, SPSS, R, or Python.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or a related quantitative field.
• Minimum of 6 years of experience in market intelligence, market research, or business analytics, preferably within FMCG.
• Proficiency in data analysis tools (Excel, SPSS, R, Python) and market research software.
• Strong understanding of market dynamics and consumer behavior.

Responsabilités

• Develop and execute a comprehensive market intelligence strategy.
• Conduct in-depth market research, competitive analysis, and consumer trend forecasting.
• Analyze sales data, market share, pricing, and promotional effectiveness.
• Identify emerging market trends, opportunities, and potential threats.
• Provide actionable insights and strategic recommendations to brand management, sales, and product teams.
• Manage relationships with external market research providers and data suppliers.
• Develop dashboards and reports to track key market indicators.
• Present findings and strategic implications to senior management.

Connaissances

Analytical skills

Presentation skills

Independent work

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or related field

Master's degree is a plus

Outils

Excel

SPSS

R

Python

Description du poste

About the Role

Our client, a prominent global entity in the FMCG sector, is seeking a highly analytical and strategic Market Intelligence Manager to join their team, working remotely with potential collaborative sessions at their Zapopan, Jalisco hub. This role is essential for providing critical market insights, competitive analysis, and consumer trend information to guide strategic decision-making across the business. The ideal candidate will possess exceptional analytical capabilities, a deep understanding of market research methodologies, and a proven ability to translate complex data into actionable business recommendations for the Bienes de consumo masivo market. This is a key opportunity to influence strategic direction and drive growth for leading brands within a dynamic remote work environment.

Key Responsibilities

• Develop and execute a comprehensive market intelligence strategy to support business objectives.
• Conduct in-depth market research, competitive analysis, and consumer trend forecasting.
• Analyze sales data, market share, pricing, and promotional effectiveness.
• Identify emerging market trends, opportunities, and potential threats.
• Provide actionable insights and strategic recommendations to brand management, sales, and product development teams.
• Manage relationships with external market research providers and data suppliers.
• Develop and maintain dashboards and reports to track key market indicators.
• Present findings and strategic implications to senior management.
• Stay updated on the latest market intelligence tools and methodologies.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or a related quantitative field.
• Master's degree is a plus.
• Minimum of 6 years of experience in market intelligence, market research, or business analytics, preferably within the FMCG sector.
• Proven experience in conducting quantitative and qualitative market research.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python) and market research software.
• Excellent understanding of market dynamics, consumer behavior, and competitive landscapes.
• Strong presentation and communication skills, with the ability to convey complex information clearly and concisely.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience in collaborating with cross-functional teams.
• Familiarity with the Mexican consumer market is highly desirable.
• Proactive and strategic mindset.

Benefits

• Competitive annual salary of $820,000 MXN.
• Performance-based bonus opportunities.
• Comprehensive health insurance.
• Retirement savings plan.
• Flexible remote work arrangement.
• Home office setup allowance.
• Opportunities for professional development and training in advanced analytics and market research.
• A critical role in shaping strategy for a leading FMCG company, with opportunities for hybrid engagement in Zapopan.
• Contribute to data-driven decision-making in the Bienes de consumo masivo sector.