AI CRM Growth Analyst (Lifecycle & Automation)

Clara; Ciudad de México; Hybrid; MXN 450,000 - 750,000; Full time

Benefits offered by this job

Stock options

Learning budget

Job summary

Clara seeks an AI CRM Analyst to own data-informed lifecycle programs across Latin America, interfacing Growth, Marketing, Data, and Tech. You’ll build, optimize, and scale behavioral-triggered interventions to improve activation, product adoption, retention, and business impact in a dynamic fintech ecosystem.

You will leverage AI and automation to increase speed and scalability, defining audiences, testing hypotheses, and delivering measurable results across Latin America’s B2B payments

Qualifications

• 2+ years of hands-on CRM, Lifecycle, or Growth experience in a high-growth startup/tech environment.
• Practical CRM tool fluency setting up lifecycle journeys and campaigns in Customer.io, Braze, HubSpot, or similar tools.
• Experience with AI tools and workflow automation to improve campaigns and operations.
• Analytical ability to connect lifecycle initiatives to activation, retention and product usage.

Responsibilities

• Own multi-channel lifecycle initiatives end-to-end: onboarding, activation, adoption, and retention journeys using tools like Customer.io or HubSpot.
• Build AI-powered CRM workflows to automate repetitive tasks and accelerate campaign development.
• Design and run lifecycle experiments to optimize audiences, messaging, channels, timing, incentives, and interventions.
• Identify lifecycle opportunities through data by analyzing behavior, product usage, and funnel performance.
• Maintain data and operational quality with cross-functional teams to ensure clean tracking and compliant messaging.

Skills

CRM experience

Lifecycle marketing

Growth mindset

Bilingual English/Spanish/Portuguese

Data-driven

Tools

Customer.io

Braze

HubSpot

n8n

Claude

Make

Job description

Clara seeks an AI CRM Analyst to own data-informed lifecycle programs across Latin America, interfacing Growth, Marketing, Data, and Tech. You’ll build, optimize, and scale behavioral-triggered interventions to improve activation, product adoption, retention, and business impact in a dynamic fintech ecosystem.

You will leverage AI and automation to increase speed and scalability, defining audiences, testing hypotheses, and delivering measurable results across Latin America’s B2B payments