Job Description for Campaign Planner
We are seeking a motivated, entrepreneurial, and analytical Campaign Planner for a large, important company. The role involves controlling and coordinating the planning, execution, and delivery of media campaigns across all platforms for a major client. The ideal candidate will have expertise in digital media planning and demonstrated experience in digital advertising.
Your responsibilities will include supporting the planning and execution of advertising campaigns, from media plan preparation to post-flight evaluations, aiming to grow the client's business. The role requires keen attention to detail, proactivity, high organizational skills, and effective collaboration with internal stakeholders to meet campaign objectives while ensuring efficiency and scalability.
Key Responsibilities:
- Develop and execute strategic digital media plans across Amazon's advertising solutions.
- Perform campaign setup including audience targeting, segment creation, and inventory management.
- Review campaign setup and identify defects.
- Manage campaign budgets and monitor performance to recommend optimizations for optimal ROI.
- Execute technical campaign components including IO creation and deal setup.
- Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness.
- Create detailed performance evaluation reports.
- Drive process improvements for campaign planning and optimization workflows.
Required Skills:
- At least 1 year of experience as a campaign planner in media agencies.
- Experience with Video/Display programmatic advertising platforms (e.g., DV360, The Trade Desk).
- Experience with Amazon DSP platform (preferably).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Proficiency in media planning and budget management.
- Experience with data visualization and reporting tools.
- Bachelor's degree or equivalent experience.
- Intermediate Microsoft Excel skills or higher.
Example Tasks:
- Creation and execution of media plans.
- Monitoring campaign performance, analyzing data, and providing optimization recommendations.
- Submitting credit and rebill requests.
- Building custom target audiences based on defined segments.
- Generating in-flight and end-of-campaign reports.
- Performing inventory checks and demand forecasting.
- Contributing to high-budget advertising strategies for major brands like Apple, Netflix, and P&G, leveraging cutting-edge digital platforms.
- Gaining comprehensive experience across the entire advertising ecosystem, from pitch to evaluation, on both first-party and third-party platforms.
Additional Information:
Contractors will have a dedicated Senior Manager for training, coaching, and support. Daily interactions will be with managers across the EU, requiring excellent English communication skills. Initial in-office onboarding is mandatory, with potential for hybrid work after training. Full-time availability (at least 40 hours/week) is required, with core hours from 8:30 am to 5:30 pm, with some flexibility.