Marketing jobs in United States

Italian Hospitality Collection is a portfolio of hotels, resorts, and spas, hand-picked for their beauty, history, and enchanting surroundings.

• Featuring 3 different hotels: Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia - Curio Collection by Hilton, and Hotel Village, with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates.
• Fonteverde Lifestyle & Thermal Retreat in Tuscany
• A member of the Leading Hotels of the World, with 78 keys and 3 meeting rooms for up to 85 delegates.
• A member of the Autograph Collection by Marriott, with 68 keys and 4 meeting rooms for up to 60 delegates.
• A member of the Leading Hotels of the World, with 61 keys and 3 meeting rooms for up to 100 delegates.
• A member of the Leading Hotels of the World, with 80 keys and nearby meeting facilities for up to 150 delegates.

Sister properties, part of the portfolio:

• 160 rooms, the first Intercontinental brand of IHG in Italy, built in 1900 to host ambassadors in Rome, then serving as the American Embassy Library in 1946. This historic building is located in the heart of Via Veneto and offers an experience of Rome’s fusion of ancient history and modern sophistication.
• Anglo American Florence
• 118 rooms, a historic hotel part of Curio Collection by Hilton, dating to the 19th century, located in a quiet area of central Florence, a 10-minute walk from Firenze Santa Maria Novella. The newest property of the group, opened in 2024.
• 239 rooms, featuring vibrant design and dynamic spaces that welcome coworking and socializing. This hotel marks the Marriott-Tribute Portfolio’s entry into Milan, Italy’s financial and design capital.

Our mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, provide our employees with stimulating places to work and grow professionally, and achieve our shareholders’ financial goals.

• Job Aims
• Digital Marketing Executive
• Responsible for implementing and managing online marketing campaigns and the website to promote the company’s products or services. A key goal is to optimize CRM management and implement strategies and best practices. This role involves working across various digital platforms to increase brand awareness, drive traffic, and generate leads.

This position is ideal for a motivated and creative individual eager to contribute to the company’s online presence and growth through innovative digital marketing initiatives.

This role reports to the Digital Marketing Manager, dividing activities and working closely with other departments to maintain a cohesive brand voice and strategic approach.

• Job Requirements
• Bachelor’s degree or equivalent in marketing, communications, business, or a related field.
• 1-3 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot.
• Strong written and verbal communication skills.
• Analytical mindset with attention to detail.
• Creative and innovative thinking.
• Fluent in Italian; knowledge of English is mandatory.

Key Responsibilities

• Digital Campaign Execution
• Ensure campaigns align with the company’s overall marketing strategy, budget, and the Digital Marketing Manager’s guidance.
• Manage CRM activities, implementing best practices and optimizing usage.
• Collaborate with relevant departments, e.g., Revenue, to optimize strategies for incremental revenue.

• Search Engine Optimization (SEO)
• Optimize website content to improve search engine rankings.
• Conduct keyword research and analysis to drive organic traffic.

• Pay-Per-Click (PPC) Advertising
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
• Track and adjust campaigns to maximize ROI.

• Content Creation
• Work with designers, graphic, and content creators to produce visuals and multimedia content.

• Local Campaigns Management
• Develop and schedule local marketing campaigns on Facebook based on hotel needs to increase ancillary revenue.
• Monitor results and adjust strategies as needed.

• Newsletters / DEMs
• Analyze open rates, click-through rates, and conversions to improve performance.

• Analytics and Reporting
• Use analytic tools to monitor campaign performance.
• Prepare regular KPI reports and suggest improvements for future campaigns.
• Coordinate with other departments, including sales, social media, and offline marketing, to ensure cohesive campaigns.
• Collaborate with external agencies to improve performance.