Wine Sales Manager

Borgo Santo Pietro Lifestyle Group; Toscana; On-site; EUR 60,000 - 90,000; Full time

Job summary

Borgo Santo Pietro Lifestyle Group, based in Florence, is seeking an experienced Wine Sales Manager to grow our premium wine business. You will build strong relationships with distributors, importers and hospitality partners across domestic and international markets.

You will develop sales strategies, manage client relationships, and represent the brand at industry events while traveling as needed to drive revenue and uphold our commitment to excellence in luxury hospitality and wine.

Qualifications

• 3–5 years of experience in wine sales or business development.
• Strong knowledge of wines, regions, and markets.
• Proven ability to build distributor and client relationships.
• Excellent communication and negotiation skills.
• Willingness to travel for client visits and industry events.

Responsibilities

• Develop sales strategies to expand market presence and hit revenue targets.
• Identify new business opportunities with distributors, importers, and hospitality partners.
• Nurture existing client relationships with a personalised approach.
• Promote wine portfolio across fine dining, luxury hotels, retailers, and international markets.
• Represent the brand at industry events, tastings, trade fairs and client meetings.
• Monitor market trends and competitive activity to identify growth opportunities.
• Collaborate with internal teams to align sales with brand messaging.

Skills

Wine knowledge

Sales / Business development

Negotiation

Client relationship building

Market knowledge (domestic & intl)

Travel readiness

English proficiency

Job description

Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continuous strive for excellence, and we are seeking like-minded people to join us in our inspiring work environment.

Based in Florence, Borgo Lifestyle Group is a constantly evolving and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel featuring two restaurants and a holistic Spa; Saporium, a Michelin-starred restaurant in Florence; Satori custom yacht; and Seed to Skin Tuscany, a luxury skincare line known for its Green Molecular Science products and spa-focused approach, available in leading spas and retailers worldwide.

We are looking for an experienced and passionate Wine Sales Manager to support the growth and development of our wine business. You will be responsible for building and nurturing strong relationships with clients, distributors and commercial partners, identifying new business opportunities and strengthening the presence of our wines in both domestic and international markets.

With a genuine appreciation for the world of wine and a strong commercial mindset, you will represent our brand with professionalism, authenticity and attention to detail, ensuring that every partnership reflects our philosophy and commitment to excellence.

Responsibilities and Duties:

• Develop and implement sales strategies to expand market presence, strengthen brand positioning and achieve commercial objectives.
• Proactively identify and pursue new business opportunities, building lasting relationships with distributors, importers, hospitality partners and key clients.
• Manage and nurture existing client relationships with professionalism and care, ensuring a personalised and attentive approach.
• Promote our wine portfolio across selected distribution channels, including fine dining restaurants, luxury hotels, specialised retailers and international markets.
• Represent the brand at industry events, wine tastings, trade fairs and client meetings, communicating our identity, values and philosophy with confidence and authenticity.
• Conduct commercial negotiations, manage sales agreements and ensure consistency with the brand's positioning and commercial objectives.
• Monitor market trends, competitor activities and customer preferences to identify opportunities for growth and development.
• Work closely with internal teams to ensure alignment between sales activities, brand communication and business objectives.
• Monitor sales performance, prepare reports and contribute to the achievement of revenue targets.
• Uphold the highest standards of professionalism, brand representation and customer relationship management.

Who you are:

• Minimum 3–5 years of experience in a similar sales or business development role within the wine industry, preferably in the premium or luxury segment.
• Strong knowledge of wines, wine regions and the dynamics of domestic and international wine markets.
• Established understanding of distribution channels, particularly Ho.Re.Ca., fine dining, luxury hospitality and specialised wine retailers.
• Excellent communication, interpersonal and negotiation skills, with a natural ability to build meaningful and lasting professional relationships.
• Commercially minded and results-oriented, with a proactive and entrepreneurial approach.
• Passionate about wine, craftsmanship and the art of hospitality, with a genuine appreciation for quality and authenticity.
• Highly organised, detail-oriented and capable of managing priorities independently while maintaining a collaborative approach.
• Excellent spoken and written English; additional languages are warmly welcomed.
• Willingness to travel for client visits, trade fairs and industry events.
• A collaborative team player who values communication, mutual respect and a shared commitment to excellence.