Traffic Manager (Freelance)

Lever, Inc.; Italia; Remote; EUR 55,000 - 96,000; Part time

Benefits offered by this job

Remote freelance

Competitive freelance rate

Performance incentives

International team

Autonomy

Job summary

Lever, Inc. is seeking a Traffic Manager (Freelance) based in Europe to fully remote manage and optimize paid media campaigns for the UK market across Google Ads, Microsoft Ads, Meta Ads, and native platforms.

You will own performance metrics such as CPL, lead volume, lead quality, and ROI, collaborate with international teams, and implement advanced optimization techniques with fast iteration.

Qualifications

• 3+ years managing paid media campaigns across Search, Social, and Native channels.
• Strong expertise in Google Ads; Microsoft and Meta Ads desirable.
• Experience with Taboola or Outbrain is a plus.
• Experience in UK market and B2B environments.
• Data-driven with ability to link metrics to business outcomes.

Responsibilities

• Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, Taboola and Outbrain.
• Own CPL, lead quality, and ROI metrics.
• Analyze performance and identify optimization opportunities.
• Collaborate with international teams to deliver end-to-end campaigns.
• Prepare KPI reporting with actionable recommendations.
• Maintain focus on measurable sales-ready lead generation.

Skills

Paid media optimization

Data-driven mindset

UK market experience

Lead generation focus

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Meta Ads

Taboola

Outbrain

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Traffic Manager (Freelance) based in Italy.

This is a fully remote freelance opportunity focused on driving and optimizing paid media performance for the UK market. You’ll manage campaigns across Search, Social, and Native advertising channels, with a strong focus on CPL, volume, lead quality, and ROI. You’ll have ownership of campaign performance while working closely with international specialists across Account Management, Data, CRO, and UX. The role offers significant autonomy, allowing you to challenge existing setups and introduce advanced optimization strategies. Your work will have a direct and measurable impact on lead generation and business results. It’s an ideal environment for a data-driven performance marketer who enjoys fast iterations, clear KPIs, and outcome-focused collaboration.

Accountabilities

• Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and Native platforms such as Taboola and Outbrain.
• Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI.
• Analyze campaign performance and identify opportunities to improve efficiency, scalability, targeting, and conversion outcomes.
• Apply advanced paid media optimization techniques across campaign structure, bidding strategies, targeting, creatives, messaging angles, and landing-page flows.
• Work closely with international Account Management, Data, CRO, and UX teams to ensure effective end-to-end campaign delivery.
• Challenge existing campaign setups and proactively recommend new strategies, tests, and optimization opportunities.
• Prepare clear and regular KPI reporting, explaining what happened, why it happened, and what actions should follow.
• Maintain a strong focus on measurable business outcomes and sales-ready lead generation.

Requirements

• 3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social, and/or Native channels.
• Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly desirable.
• Experience with Native advertising platforms such as Taboola or Outbrain is a plus.
• Previous experience working with the UK market and/or within B2B environments.
• Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader commercial outcomes.
• Comfortable working in lead-generation environments where performance, efficiency, and lead quality are key priorities.
• Highly autonomous, rigorous, proactive, and results-oriented, with the ability to identify opportunities without waiting for direction.
• Strong communication and collaboration skills for working with international, cross-functional teams.
• Native-level English or high English proficiency, with confidence working in an international environment.
• Availability to work remotely from Europe, ideally within approximately ±2 hours of the France time zone.

Benefits

• Fully remote freelance position, with the flexibility to work from anywhere in Europe within the required time-zone range.
• Competitive freelance rate with an incentive system linked to performance.
• Performance-driven environment with clear KPIs, rapid testing, and fast iteration.
• Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account Management.
• High level of autonomy and ownership over campaign performance.
• Direct and measurable impact, with optimizations translating into tangible business results.
• International working environment with exposure to varied markets and cross-functional teams.
• Collaborative and engaging team culture.
• Opportunity to work alongside a talented team of performance marketing professionals.
• Streamlined application and interview process, including a short survey and video introduction.