Google Ads Specialist

Cookies; Roma; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

Cookies is seeking a Google Ads Specialist to manage, optimize and report mobile performance campaigns on Google Ads (display) across more than 10 markets. The role blends creativity with analytics and requires an experimental, data‑driven approach, in a hybrid or full-remote setup with our headquarters in Rome, Italy.

You will build campaigns from scratch, optimize bids, forecast outcomes and deliver weekly and monthly reports.

Qualifications

• 3+ years managing high-volume performance campaigns on Google Ads and DV360.
• Deep knowledge of Google Ads platform with display campaigns.
• Experience in mobile content/subscription/VAS industry is preferred.
• Strong analytical skills and data-driven problem solving.
• Proficient with GA4, GTM and Data Studio for dashboards and reporting.

Responsibilities

• Create, develop and manage PPC campaigns on Google Ads (display) across multiple markets.
• Identify new solutions to drive growth and performance.
• Optimize accounts toward targets and manage roadmaps for timely delivery.
• Manage traffic, bids and optimization of multi-market campaigns to profitability.
• Address and escalate campaign performance issues.
• Analyze campaign results and adjust strategy and budgets.
• Produce weekly and monthly sales reports.

Skills

Google Ads

Analytical skills

Data-driven approach

Team collaboration

Results-oriented

Flexible working hours

English fluency

Tools

GA4

GTM

Data Studio

DV360

Job description

This is a hybrid or full remote position, with our headquarters based in Rome, Italy.

The role

We are looking for a Google Ads Specialist (a background in the mobile VAS industry will be a plus). He/She will be responsible for managing, optimizing and reporting mobile performance campaigns on Google Ads (display) across more than 10 different markets. As a Google Ads Specialist, you will be expected to thrive in building, maintaining and optimizing digital advertising campaigns on Google Ads and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.

Key Responsibilities

• Create, develop and manage from scratch PPC campaigns on Google Ads (display) in order to meet our business goals
• Identify new solutions to drive growth/performance
• Optimize accounts towards target, management of roadmaps and ensuring timely delivery
• Manage traffic, bid management and optimization of multi-market PPC campaigns to agreed profitability targets
• Address and escalate campaign performance issues
• Analyzing campaign results and adjusting strategy and budgets accordingly
• Producing weekly and monthly sales reports

Experience requirements

• +3 years’ experience managing high-volume, high-budget performance marketing campaigns on Programmatic and Biddable Platforms, and optimizing for KPIs, like CPA and ROAS
• Deep knowledge of Google Ads Platform; DV360 and other Programmatic Platforms is a plus
• Experience and knowledge regarding mobile content subscription/VAS Industry is preferred
• Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The ability to create, understand and monitor web analytics dashboards and reporting tools is expected (GA4, GTM, Datastudio)
• Ability to work collaboratively with team members
• Drive and motivation to exceed objectives
• Flexible in working hours due to the international environment
• Fluent in English (any other language is an advantage)

What do we offer you?

• Permanent contract (full-time)
• Laptop, screens, and software tools (in the office and/or from home)
• You’ll be working amongst a group of talented and self-motivated colleagues that excel at creating an awesome work environment
• A competitive compensation & benefits package based on seniority