Trade Marketing Manager

Planet Farms Group; Albiolo; On-site; EUR 40,000 - 45,000; Full time

Benefits offered by this job

Company car

Supplementary health insurance

Corporate benefits package

Job summary

Planet Farms Italia is seeking a Trade Marketing Manager based in Cirimido (CO), Italy. The role drives trade marketing across Italy, UK and export markets, bridging Sales and Brand/Marketing to build promotional plans, measure ROI, and convert sell-out data into compelling retailer arguments.

You will manage annual trade marketing calendars, coordinate multi-country programs, ensure in-store activation quality, and support Country Sales Managers and Key Account Managers with selling stories and

Qualifications

• Promotional planning, mechanics design and ROI measurement.
• Sell-out data analysis with NielsenIQ/Circana or retailer portals.
• Trade marketing plan development across channels.
• Commercial synthesis and storytelling from data to retailer/executive arguments.
• Category management fundamentals and shelf optimization.
• Trade spend budget management and P&L literacy.
• In-store activation and agency briefing.
• Multi-country coordination across Italy, UK and exports.
• Experience in FMCG with international exposure and English-speaking collaboration.
• Fluency in English and Italian (C1) with stakeholder management.

Responsibilities

• Build, maintain and execute annual trade marketing plans and promotional calendars by country, channel and customer.
• Design promotions as ROI-driven investments and track spend to protect margins.
• Manage sell-out data engines and identify market opportunities across assortment and shelf placement.
• Develop selling stories and category arguments to support negotiations with Country Sales Managers and Key Account Managers.
• Define POS materials, in-store activations, and coordinate external agencies for high-quality execution.
• Align demand forecasts with promotional commitments through cross-functional collaboration.

Skills

Promotional planning

Sell-out data analysis

Trade marketing plan development

Commercial storytelling

Category management

Budget management

In-store activation

Multi-country coordination

S&OP literacy

English and Italian

Education

Degree in Economics/Business/Marketing

Tools

Excel

BI tools

Job description

About Planet Farms Infrastructure

Planet Farms Infrastructure is a leading DevCo (Developer & Operator) in Controlled Environment Agriculture (CEA) infrastructure. Driven by a mission centered on operational excellence for industrial assets and strategic expansion across B2B and B2C channels, we are redefining the global food supply chain.

Founded in Milan in 2018, we have solidified our leadership in Europe through a strategic joint venture with Swiss Life Asset Management, accelerating the deployment of our operating model across the EMEA region.

Today, Planet Farmers thrive within a rapidly growing ecosystem, operating state-of-the-art facilities—such as our advanced production plant in Cirimido (Como)and delivering flagship products to the market, including our signature salad and pesto lines. Our commercial hub in London (UK) plays a pivotal role in expanding into new international markets.

This position is based on Planet Farms Italia, the company operating in leading market commercialization, product delivery, and local operations.

Join us to drive the next generation of operations and commercial strategy in sustainable food infrastructure.

Position Overview

• Job Title: Trade Marketing Manager


• Reporting to: Chief Commercial Officer


• Location: Cirimido (CO), Italy


• Perimeter: Italy, UK, and Export Markets

Role Purpose

The Trade Marketing Manager owns the trade marketing agenda across all channels and markets, serving as the strategic connector between Sales and Brand/Marketing. This role is responsible for building promotional plans, measuring promotional ROI, and transforming sell-out and category data into compelling commercial arguments for retail partners.

Key Responsibilities

• Trade Marketing & Promotional Planning: Build, maintain, and execute annual trade marketing plans and promotional calendars by country, channel, and customer, aligned with brand strategies and sales targets.


• Promotional ROI & Budgeting: Design promotions as ROI-driven investments. Pre/post-evaluate mechanics and track customer trade spending to avoid margin leakage.


• Sell-Out & Category Data Analytics: Manage sell-out data engines (NielsenIQ, Circana, retailer portals) to identify market opportunities across assortment, distribution, and shelf placement.


• Commercial Support & JBPs: Develop selling stories, category arguments, and line review materials to support Country Sales Managers and Key Account Managers in negotiations.


• In-Store Execution: Define POS materials, secondary placements, and shopper activations, briefing external agencies and ensuring high-quality execution.


• Cross-Functional Alignment: Act as the interface between Sales, Marketing, Product, and S&OP to ensure demand forecasts align with promotional commitments.

Candidate Profile & Requirements

Competency / Skill

• Promotional planning, mechanics design and ROI measurement: Core - ★★★


• Sell-out and panel data analysis (NielsenIQ, Circana, retailer portals): Core - ★★★


• Trade marketing plan development across channels (Modern Trade, Discount, AFH/Foodservice, Export): Core - ★★★


• Commercial synthesis and storytelling (turning data into retailer & executive arguments): Core - ★★★


• Category management fundamentals (assortment, planogram logic, shelf & space optimisation): Important - ★★☆


• Trade spend budget management and customer P&L literacy: Important - ★★☆


• In-store activation, POS development and agency briefing: Important - ★★☆


• Multi-country coordination and adaptation of central plans to local retail dynamics: Important - ★★☆


• Revenue management (price architecture, elasticity and net revenue realization): Learnable / Plus - ★☆☆


• S&OP literacy and demand review contribution in short-shelf-life supply chain: Learnable / Plus - ★☆☆


• Experience & International Background: Minimum 5 years of experience in Trade Marketing within FMCG, gained in a structured commercial organization and a genuinely international context (with at least one market beyond the home country inside or adjacent to your perimeter, and routine exposure to English-speaking colleagues, partners, or customers).


• Category Expertise: Strong preference for experience in fresh and short-shelf-life categories (e.g., fresh produce/IV gamma, dairy, deli, chilled ready meals). The key transferable asset is the ability to operate effectively with short lead times, promotional volatility, and non-recoverable stock.


• Technical & Data Tools: Solid grounding in Modern Trade dynamics and panel data (NielsenIQ, Circana, retailer portals). Advanced knowledge of Excel and BI tools; familiarity with AI-assisted analytics is a plus.


• Soft Skills: Strong analytical capabilities paired with executive synthesis skills (\"data into action\"), business acumen, and strong cross-functional communication skills.


• Languages: Fluent English and Italian (C1 level required) due to daily international stakeholder management.


• Education: Degree in Economics, Business Management, Marketing, or a comparable quantitative discipline.

Compensation & Benefits

• Base Salary: €40,000 – €45,000 Gross Annual Salary (commensurate with candidate seniority and experience).


• Variable Compensation: Annual MBO / Performance Bonus scheme aligned with commercial targets and promotional ROI milestones.


• Contract & Benefits: National Collective Bargaining Agreement (Agricultural Sector / Impiegati Agricoli –ID A021), Company Car (work & private use), Supplementary Health Insurance, and corporate benefits package.

Planet Farms provides equal employment opportunities to all employees and applicants, celebrating diversity and fostering an inclusive workplace environment.