Trade Marketing & Category Development Manager

Les Colettes Sourcing; Lombardia; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Les Colettes Sourcing in Lombardy is seeking a Trade Marketing & Category Development Manager to drive category growth and strengthen brand positioning across distribution channels, with a strong emphasis on data analysis and collaboration with the Sales team.

You will define strategies, analyze performance, lead category projects for Modern Trade and Retail, and partner with Sales to build plans, planograms, and promotions, while managing budgets and presenting insights to clients.

Qualifications

• Degree in Economics, Marketing, or related fields.
• 5-7 years in Trade Marketing, Category Management, or Category Development in FMCG.
• Strong knowledge of market data tools (Nielsen, IRI, or similar).
• Proficient English communication.
• Willing to travel within Italy.

Responsabilités

• Define and implement Trade Marketing and Category Development strategies in line with company objectives.
• Analyze category performance, market trends, and consumer behavior to identify growth opportunities.
• Develop and lead category management projects for key clients (Modern Trade and Retail).
• Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies.
• Lead category reviews and deliver strategic presentations to clients.
• Monitor sales KPIs, profitability, and ROI of trade activities.
• Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning.
• Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment.
• Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment.

Connaissances

Analytical mindset

Category Management

FMCG knowledge

Data-driven insights

Communication skills

Stakeholder management

Proactive / results-oriented

Formation

Economics/Marketing degree

Description du poste

Trade Marketing & Category Development Manager - FMCG Sector
For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Le poste :

Key Responsibilities

• Define and implement Trade Marketing and Category Development strategies in line with company objectives
• Analyze category performance, market trends, and consumer behavior to identify growth opportunities
• Develop and lead category management projects for key clients (Modern Trade and Retail)
• Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
• Lead category reviews and deliver strategic presentations to clients
• Monitor sales KPIs, profitability, and ROI of trade activities
• Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
• Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment
• Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment

Required Skills

• Strong analytical mindset with a data-driven approach
• In-depth knowledge of Category Management principles
• Solid understanding of FMCG dynamics and Modern Trade channels
• Ability to translate data into actionable insights and strategic recommendations
• Excellent communication and presentation skills, including with external stakeholders
• Strong influencing and stakeholder management skills
• Proactive, results-oriented, and problem-solving attitude

Profil recherché :

Requirements

• Degree in Economics, Marketing, or related fields
• 5-7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
• Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
• Proven experience managing complex, cross-functional projectsGood command of English
• Willingness to travel within Italy