Marketing Specialist

xFarm Technologies; Lombardia; Hybrid; EUR 30,000 - 40,000; Full time

Benefits offered by this job

Hybrid work model

Travel across Italy & Europe

Job summary

xFarm Technologies seeks a Local Marketing Specialist for Italy & new markets to adapt our global strategy for Italy and Europe, ensuring campaigns, content and events resonate locally while aligning with the brand. You will partner with sales, product and global marketing, own local go-to-market plans, budget recommendations and 360° campaigns including fairs, digital content, and CRM.

The role requires travel across Italy and Europe and offers hybrid work with flexible scheduling and a

Qualifications

• At least 2 years of experience managing local campaigns in marketing.
• Fluent Italian (C2) and English (C1).
• Experience designing 360° local marketing plans including budget.
• Hands-on event management including fairs and conferences.
• Strong writing and storytelling skills to adapt global messaging.

Responsibilities

• Contribute to the country yearly strategic plan with Head of Regional Marketing.
• Propose and update the go-to-market strategy aligning sales, marketing and product.
• Design the local marketing plan at 360° for your countries with budget guidance.
• Own delivery of local events: positioning, briefs, logistics, on-site execution and reporting.
• Adapt global content for local needs: website, product launch assets.
• Deliver the social media plan on IG & FB from calendar to assets and monitoring.
• Analyze marketing initiatives ROI to maximize business impact.
• Conduct on-the-ground market intelligence on competitors, pricing and needs.
• Activate local partnerships and co-marketing with retailers and distributors when relevant.
• Design local CRM campaigns aligned with editorial calendar and priorities.
• Contribute to the corporate Linkedin editorial calendar with the global team.

Skills

Marketing strategy

Event planning

Content localization

Italian language

English language

Tools

Canva

Capcut

Salesforce

Job description

Who We Are

xFarm Technologies is an independent tech company, created by farmers for farmers, promoting the digitalisation of the agri-food sector through a comprehensive platform accessible from PCs, tablets and smartphones.

The xFarm platform is designed to help agricultural entrepreneurs and industry players manage all business operations simply and efficiently. It is built around five core pillars: Farm Management, Agronomy, Precision Farming, Connectivity, and Sustainability. xFarm Technologies today supports the work of 630,000+ farms and is present on 24,000,000+ hectares in more than 100 countries around the world.

Now it's time to accelerate and we need you!

We are seeking a Local Marketing Specialist – Italy & new markets to join the Marketing team in Milan.

As Local Marketing Specialist, you will adapt and execute our global marketing strategy in Italy and new markets in Europe. Your goal is to make campaigns, content and events resonate locally, while staying aligned with xFarm's global brand direction. You will report to the Head of Regional Marketing and work side by side with local sales, product and global marketing teams.

Your responsibilities include but are not limited to:

• Contribute to the country yearly strategic plan working closely with the Head of Regional Marketing to:


• propose and update the go-to-market strategy aligning sales, marketing and product.


• design the local marketing plan at 360° for your countries — including recommendation for budget allocation


• Once defined, you’ll have full ownership of its delivery in particular:


• execution of fairs & local events in your markets: from positioning and target messaging with Sales, briefs for the global content team who produces the materials, logistics, on-site execution and performance reporting.


• adaptation of global content to the specific needs of your markets: website, new product launch assets


• delivery of the social media plan on IG & FB: from editorial plan to asset production and performance monitoring


• analysis of marketing initiatives effectiveness, identifying the most impactful channels in terms of ROI to ensure the highest business impact.


• on-the-ground market intelligence, including competitors, pricing, customer needs, regulatory changes, relevant opportunities and risks


• when relevant: activation of local partnerships and co-marketing plans with retailers, distributors and associations.


• Designing the local CRM campaigns by aligning on the editorial calendar and business priorities


• Contributing to the corporate Linkedin editorial calendar led by the Marketing Global team

You will be a perfect fit if:

• At least 2 years of experience in marketing roles with direct ownership of local campaigns, ideally in agri-tech or agri-food industries. Tech technology or B2B/B2B2C environments are also a plus.


• Perfect knowledge of Italian (C2) and excellent knowledge of English (at least C1)


• Proven experience running a marketing plan end-to-end: from objectives and budget to execution and performance reporting.


• Hands-on experience organising fairs and events, from briefing and positioning to on-site execution and post-event reporting.


• Excellent writing and communication skills, with the ability to adapt global messaging to different markets and audiences.


• Solid understanding of the agricultural ecosystem — key stakeholders, market dynamics and industry needs — or a strong motivation to build it quickly.


• Autonomy, ownership and a pragmatic, hands‑on approach; comfortable coordinating with distributed global teams and always putting the customer at the centre of your work.


• Availability to travel across Italy and Europe.

Now it would be great if you have also:

• Previous experience working in a multi-country marketing role.


• Experience in using tools like Claude/ChatGPT, Capcut, Canva/Figma, Salesforce.


• Knowledge of additional languages (Spanish, French, or Polish).

What We Offer

• Flexibility: enjoy a hybrid work model with 3 days onsite and 2 days remote per week.


• Team Culture: work in a collaborative, dynamic, and inclusive environment where innovation is encouraged.

Compensation

RAL: range € 30.000 - € 40.000 (commensurate with experience)

This role operates in a hybrid work model, with a seasonal balance between field presence and office/smart working as detailed above.

Other Information

xFarm Technologies is a company that is committed to creating a work environment where diversity and inclusiveness are critical to the well-being and growth of all employees.