Strategic Visual Merchandiser – Campaign & Brand Experience

adidas; Italia; On-site; EUR 35,000 - 50,000; Full time

Job summary

Adidas is seeking a Visual Merchandiser to elevate the in-store experience by delivering premium VM standards and compelling product storytelling across all touchpoints. You will bridge store teams, VM Back Office, and Retail Marketing to ensure flawless execution of seasonal campaigns and commercial priorities.

Reporting to the Retail Merchandising team, you will train store staff on VM principles and monitor performance to optimize layouts and consumer journeys.

Qualifications

• Experience in visual merchandising within retail environments.
• Ability to translate brand direction into store displays and campaigns.
• Strong collaboration with store teams, VM Back Office and Retail Marketing.

Responsibilities

• Execute and maintain VM standards across store displays.
• Support campaign launches, relayouts, and seasonal directives.
• Collaborate with store teams on product availability and visibility.

Skills

Visual Merchandising

Store Execution

Campaign Coordination

Product Storytelling

Team Training

Job description

Adidas is seeking a Visual Merchandiser to elevate the in-store experience by delivering premium VM standards and compelling product storytelling across all touchpoints. You will bridge store teams, VM Back Office, and Retail Marketing to ensure flawless execution of seasonal campaigns and commercial priorities.

Reporting to the Retail Merchandising team, you will train store staff on VM principles and monitor performance to optimize layouts and consumer journeys.