Strategic Off-Trade Key Account Manager – Spirits

Brown-Forman; Padova; On-site; EUR 48,000 - 72,000; Full time

Job summary

Brown-Forman Italy is seeking an Off-Trade Key Account Manager to lead sales with major customers, negotiate local agreements, and ensure execution of national plans while building local joint business plans. The role reports to the OFF Trade National Key Account Manager and requires strong leadership and a background in spirits.

You will develop strategies to drive sell-in and sell-out, manage customer relationships, and support CRM analytics to maximize results in a dynamic market.

Qualifications

• Minimum 3 years of sales experience in FMCG as a Key Account Manager in OFF Trade.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proven track record of delivering sales growth in a similar role.
• Demonstrated ability to build and maintain effective relationships with customers.
• Prior experience in the spirits industry is a plus.

Responsibilities

• Develop and implement sales strategies to drive sell-in and sell-out for assigned customers.
• Negotiate local agreements, promotions, and assortment; ensure flawless execution.
• Manage customer relationships and act as the face of Brown-Forman with customers.
• Monitor market trends and competitive activities to identify opportunities and threats.
• Prepare and present sales reports, forecasts, and performance analyses to the National Key Account Manager.

Skills

Sales experience

KAM OFF-Trade

FMCG

CRM (Salesforce)

Leadership/communication

Education

Bachelor’s degree in Business/Marketing

Tools

Salesforce

Job description

Brown-Forman Italy is seeking an Off-Trade Key Account Manager to lead sales with major customers, negotiate local agreements, and ensure execution of national plans while building local joint business plans. The role reports to the OFF Trade National Key Account Manager and requires strong leadership and a background in spirits.

You will develop strategies to drive sell-in and sell-out, manage customer relationships, and support CRM analytics to maximize results in a dynamic market.