Social & Editorial Content Strategist

Technogym; Cesena; On-site; EUR 50,000 - 80,000; Full time

Job summary

Technogym is seeking an ambitious Social & Editorial Content Strategist to scale our editorial engine. You will bridge scientific credibility with engaging storytelling, working with internal teams, Master Trainers, and the Scientific Research Department to translate exercise science and wellness trends into high-performing, native social content.

Lead editorial franchises, craft carousels and long-form content, and ensure cadenced delivery across LinkedIn and Instagram.

Qualifications

• 3+ years of experience as a social content strategist, editorial lead, or copywriter within wellness, fitness, sports tech, health journalism, or creator-led media space.
• Flawless English copywriting with a distinct voice balancing scientific rigor and digital pacing.
• Proven ability to grow audiences organically on Instagram and LinkedIn.

Responsibilities

• Editorial Trend Scouting & Concepting: track and pitch emerging conversations, cultural shifts, and scientific developments.
• Scientific-Backed Infotainment: translate technical insights into engaging, credible content.
• Format & Platform Execution: script and write Instagram carousels, LinkedIn pieces, infographics, and short-form videos in native English.
• Creative Collaboration & Briefing: translate copy into visually stunning brand assets.
• Editorial Calendar Management: plan and deliver weekly batches of ready-to-publish content.

Skills

Social media strategy

Content writing

Editorial planning

LinkedIn

Instagram

English copywriting

Education

3+ years in wellness/media

Job description

Our CompanyTechnogym inspires

Our CompanyTechnogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role
We are looking for an ambitious, culturally attuned Social & Editorial Content Strategist to help scale our editorial engine. In this role, you will bridge the gap between scientific credibility and thumb-stopping digital storytelling. Working alongside our internal teams, Master Trainers, and Scientific Research Department, you will translate cutting-edge exercise science, digital health tech, and wellness lifestyle trends into high-performing, native social content—with a primary focus on LinkedIn, Instagram, and emerging editorial channels.

If you know how to turn wellness, fitness, health, athletic conditioning, and design-led fitness into irresistible "infotainment" (carousels, serialized franchises, and narrative deep-dives), this collaboration is for you.

Your Impact

• Editorial Trend Scouting & Concepting: Proactively track, analyze, and pitch emerging conversations, cultural shifts, and scientific developments across fitness, longevity, athletic performance, and health.
• Scientific-Backed Infotainment: Collaborate with Technogym’s Marketing & Scientific and Sport performance teams to fact-check, validate, and translate technical insights into engaging, accessible, and credible consumer-facing content.
• Format & Platform Execution:
• Script, outline, and write high-impact Instagram carousels, LinkedIn thought leadership pieces, educational infographics, and short-form video concepts in native English.
• Develop and test recurring editorial franchises (e.g., science breakdowns, longevity hacks, performance myth-busting, behind-the-design features).
• Creative Collaboration & Briefing: Partner with social, content, PR teams and our agency, to translate editorial copy into visually stunning, brand-consistent assets.
• Editorial Calendar Management: Plan, maintain, and deliver weekly batches of ready-to-publish social content, ensuring a balanced mix of brand positioning, product ecosystems, and educational storytelling.
• Audience Insights & Iteration: Monitor post-performance, engagement rates, and community sentiment to continuously refine hooks, narrative pacing, visual storytelling, and distribution strategies.

About You

• Proven Track Record: 3+ years of experience as a social content strategist, editorial lead, or copywriter within the wellness, fitness, sports tech, health journalism, or creator-led media space.
• Exceptional Writing & Editorial Taste: Flawless English copywriting skills with a distinct voice that balances scientific rigor, aspirational luxury, and dynamic digital pacing.
• Mastery of Platform Dynamics: Proven expertise in building engaged audiences organically, specifically via Instagram (visual edutainment, carousels, hooks, and micro-storytelling) and LinkedIn(B2B / industry leadership / corporate wellness).
• Science-Meets-Culture Mindset: A genuine passion for the wellness ecosystem—from zone 2 cardio and hypertrophy science to longevity, mental wellbeing, and connected fitness tech. You know how to make peer-reviewed evidence engaging.
• Autonomous & Agile: Accustomed to rhythms, fast feedback loops, and self-directed project management from brief to final delivery.

Compensation Data
We believe great work deserves great recognition. For this role, we offer an annual gross salary (RAL) between €50,000 and €80,000, based on your level of experience, technical skills, and scope of responsibilities, in accordance with the applicable National Collective Labour Agreement (CCNL Metalmeccanici). On top of that, joining Technogym means being part of a culture where your growth, wellbeing, and impact truly matter.

Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer, in compliance with Italian Legislative Decree no. 198/2006 (Code of Equal Opportunities) and Law no. 162/2021 on gender equality certification. Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!