Product Marketing Manager

Technogym; Cesena; In loco; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Technogym is seeking a Product Marketing Manager to drive the evolution of Technogym products, optimizing the customer journey for end-users and professionals, in line with company guidelines and coordinating with PMs, Network Sales Specialists and other stakeholders.

You will lead a multidisciplinary team to concept and coordinate product development, defining specs and a roadmap for incremental development, launches and communication.

Competenze

• 8+ years of experience in Product Marketing.
• 8+ years in connected ecosystem products/services (apps, wearables, connected equipment).
• 5+ years in sport performance, wearables, and indoor training products.
• Strong UX knowledge and market research.
• Excellent product/services presentation abilities.
• Willing to travel 30% annually.
• Degree in Marketing, Engineering, or Economics.
• Proactive, international mindset.

Mansioni

• Lead a multidisciplinary team from concept to product development.
• Coordinate product development, define specs and roadmap.
• Define product launch and incremental communication.
• Capture customer feedback to validate concepts.
• Define pricing and forecast volumes with Sales.
• Ensure timely production of specs and materials.
• Collaborate with Marketing and Communications on launches.
• Present new features to sales teams and customers.

Conoscenze

8+ years in Product Marketing

8+ years in Product Project Management

5+ years in Connected ecosystem

5+ years in Sport Performance

UX & Market Research

Product/Services presentation

Willingness to travel

Formazione

Degree in Marketing, Engineering, or Economics

Descrizione del lavoro

Our Company

Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

We are looking for a Product Marketing Manager to drive the evolution of Technogym Products. In this role, you will maximize the customer journey and user experience for end-users and professional users, in line with the Technogym process, starting from company guidelines and liaising with PMs, Network Sales Specialists and all other players in the development process.

You will be responsible for leading a multidisciplinary team to a product concept and coordinating product development, defining product specs and a roadmap for incremental development. You will define the product launch and incremental communication.

Your Impact

• Collect input by interviewing and collecting requests and feedback from customers using the product in real contexts
• Analyze competitors and structure requests from all internal players in the development process
• Coordinate the internal departments and external competencies which contribute to the creation of new product concepts
• Verify the perceived value of the proposed product concept with customers
• Define the product’s main behaviors and the evolution of feature development to ensure early deployment and collection of feedback from real users, while maximizing profit for the company
• Define the pricing and the expected volumes of sales, based on the roadmap and internal (e.g. Sales Team) and market input
• Ensure that all specifications and materials needed for development are produced by the different areas in time for the product development
• Assess and decide on trade-offs on product specs
• Ensure compliance with development time and costs
• Define the product launch plan and coordinate its execution with the Communication, Marketing and other Departments
• Prepare the most effective communication material to present the new incremental features to the sales team and customers

About You

Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.

What You Should Bring

• Degree in Marketing, Engineering, or Economics
• 8+ years' experience in Product Marketing
• 8+ years' experience in Product Project Management
• 5+ years' experience in Connected and integrated ecosystem Products/Services (Apps, wearables, Connected Equipment)
• 5+ years' experience in Sport Performance, Wearable Devices, Indoor training products.
• In-depth knowledge of User Experience and Market Research
• Strong Ability in Product/Services presentation
• Willing to travel annually (30% of your time)
• English C1
• Role-related understanding of Cyber risk, information security & cybersecurity topics

Compensation Data

We believe great work deserves great recognition. For this role, we offer an annual gross salary (RAL) between €65,000 and €90,000, based on your level of experience, technical skills, and scope of responsibilities, in accordance with the applicable National Collective Labour Agreement (CCNL Metalmeccanici). On top of that, joining Technogym means being part of a culture where your growth, well-being, and impact truly matter.

Technogym is an Equal Opportunities Employer

Technogym is an equal opportunities employer, in compliance with Italian Legislative Decree no. 198/2006 (Code of Equal Opportunities) and Law no. 162/2021 on gender equality certification. Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!