Shopper Marketing Internship — Fast-Track FMCG Insights
Barilla Group
Una candidatura completa in un minuto — curriculum e lettera di presentazione personalizzati, pronti da inviare.
Vantaggi offerti da questo lavoro
Descrizione del lavoro
Barilla Group in Parma is seeking a proactive Shopper Marketing Intern to learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company. You will work with cross-functional teams across Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce.
The internship offers hands-on experience on live projects, a curricular/extra-curricular program, and opportunities to develop analytical and presentation skills in a fast-paced
Competenze
- 2nd year Master’s student or recent graduate in relevant fields.
- Fluency in English and Italian (written and spoken).
- Interest in data analytics, consumer insights, and omnichannel marketing.
- Strong analytical and presentation skills.
- Experience abroad is a plus.
Mansioni
- Support shopper marketing activities and omnichannel plans across categories and customers.
- Collaborate with Marketing, Trade Marketing, Brand, Sales and Ecommerce teams.
- Help develop shopper-centric tools, reports and activation materials.
- Assist in preparing reports and post-activation analyses.
- Contribute to best practices and guidelines for shopper marketing.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
Barilla Group in Parma is seeking a proactive Shopper Marketing Intern to learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company. You will work with cross-functional teams across Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce.
The internship offers hands-on experience on live projects, a curricular/extra-curricular program, and opportunities to develop analytical and presentation skills in a fast-paced
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