Shopper Marketing Internship
Barilla Group
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Descrizione del lavoro
Barilla Group in Parma is seeking a proactive Shopper Marketing Intern to learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company. You will work with cross-functional teams across Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce.
The internship offers hands-on experience on live projects, a curricular/extra-curricular program, and opportunities to develop analytical and presentation skills in a fast-paced
Competenze
- 2nd year Master’s student or recent graduate in relevant fields.
- Fluency in English and Italian (written and spoken).
- Interest in data analytics, consumer insights, and omnichannel marketing.
- Strong analytical and presentation skills.
- Experience abroad is a plus.
Mansioni
- Support shopper marketing activities and omnichannel plans across categories and customers.
- Collaborate with Marketing, Trade Marketing, Brand, Sales and Ecommerce teams.
- Help develop shopper-centric tools, reports and activation materials.
- Assist in preparing reports and post-activation analyses.
- Contribute to best practices and guidelines for shopper marketing.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Aug 24, 2026
Shopper Marketing Internship
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‑made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to step in?! You will join the Shopper Marketing Team and learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company.
You will work closely with Shopper Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce teams, supporting the development of shopper‑centric activities across different categories and customers.
- Besides being exposed to the day‑to‑day real business experience, you will:
- Learn how Shopper Marketing works in a leading FMCG company, with a focus on shopper behaviour, conversion and category growth
- Be fully integrated into the Shopper Marketing Team, collaborating cross‑functionally with Marketing, Trade Marketing, Sales and Ecommerce teams
- Use shopper, market and customer data to understand performance and support business decisions
- Learn how to translate insights into clear recommendations, presentations and activation materials
- Strengthen analytical, project management and communication skills
- Contribute to the development of shopper‑centric tools, reports and best practices
- Support the collection, monitoring and analysis of shopper, market, customer and competitor data to identify relevant insights
- Contribute to the preparation of reports, analyses and presentations related to shopper behaviour, category performance and customer activations
- Support the team in developing shopper‑ready materials and contents for omnichannel plans and customer projects
- Collaborate with Shopper Marketing, Trade Marketing, Brand, Category, Sales and Ecommerce teams to support the execution of shopper marketing initiatives
- Support the monitoring of activation results and contribute to the preparation of post‑evaluation analyses
- Help gather and organize best practices, guidelines and examples of shopper marketing initiatives, including retail media and omnichannel touchpoints
- Support the team in daily business activities, project coordination and preparation of internal meetings
- 2nd year student of Master’s degree OR newly graduated in Business Management, Marketing, Economics, Trade Marketing, Data Analytics for Business or related fields
- Fluency in English and Italian, both written and spoken
- Study or work experience abroad is an advantage
- Passion for consumers, shoppers, brands and commercial dynamics
- Good analytical and problem‑solving attitude
- Curiosity for data, insights, retail media, ecommerce and omnichannel shopper journeys
- Team player, able to work with different functions and stakeholders
- Good communication skills, able to turn data and insights into clear and structured presentations
- Curious, proactive and willing to learn attitude
- Familiarity with Excel and PowerPoint; knowledge of Power BI, Nielsen/Circana or recent AI tools is a plus
- 6‑months curricular/extra‑curricular internship
- Competitive Internship salary + relocation allowance
- Personal tutoring and constant support from your team to develop your personal and business skills
- First‑hand experience working on live projects, as the fastest way to learn
- Free access to our company canteen
- Access to our onsite shop where you can pick up our products at a generously discounted price
- Flexible ways of working
- A unique opportunity to look behind the scenes of the number one pasta company leader in the world!
- Start date: September 2026
- Location: Parma HQ
We are looking forward to welcoming you in the Barilla World!
At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.
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