SFMC CRM Journeys Specialist for Donor Engagement

UNICEF - United Nations Children’s Fund; Roma; Remote; EUR 65,000 - 101,000; Part time

Benefits offered by this job

Reasonable accommodation

Job summary

UNICEF is seeking a CRM Journeys Specialist to design, implement, and optimize Salesforce Marketing Cloud journeys. You will collaborate with global and regional teams to strengthen donor engagement, retention, and lifetime value through data-driven orchestration and marketing automation.

The role requires 3+ years in CRM, SFMC, and journey orchestration, with strong English language skills and a Salesforce Marketing Cloud certification.

Qualifications

• Bachelor's degree required in Marketing or related field; or equivalent with experience.
• SFMC certification is required.
• 3+ years experience in CRM, marketing automation and journey orchestration.
• Fluency in English; another UN language is a plus.

Responsibilities

• Design, implement and continuously optimize SFMC journeys for donor communications.
• Collaborate with global, regional and market teams to strengthen CRM strategy.
• Analyze performance data to improve engagement, retention and lifetime value.

Skills

CRM strategy

Journey orchestration

Data-driven decision making

A/B testing

Collaboration across teams

Education

Bachelor's degree in Marketing or related field

Salesforce Marketing Cloud certification

Tools

Salesforce Marketing Cloud (SFMC)

Marketing automation tools

Job description

UNICEF is seeking a CRM Journeys Specialist to design, implement, and optimize Salesforce Marketing Cloud journeys. You will collaborate with global and regional teams to strengthen donor engagement, retention, and lifetime value through data-driven orchestration and marketing automation.

The role requires 3+ years in CRM, SFMC, and journey orchestration, with strong English language skills and a Salesforce Marketing Cloud certification.