Fund Raising Specialist (IG Legacy Pathways)

UN Atlas; Roma; On-site; EUR 50,000 - 70,000; Full time

Job summary

UNICEF seeks a Fund Raising Specialist (IG Legacy Pathways) to strengthen legacy giving across markets. You will develop strategies for donor acquisition, engagement and retention, and work with brand, communications and content teams to build compelling legacy propositions.

Your experience in individual giving and legacy fundraising, plus ability to design supporter journeys and test propositions, will help unlock long-term donor value for UNICEF's work.

Qualifications

• Education: Master or equivalent in Marketing, Social Science, Communication, Fundraising or related field.
• Must have at least 5 years in individual giving or legacy fundraising.
• Proven ability to operate in fast-paced, results-driven organizations.

Responsibilities

• Maximise legacy income from existing handraisers and strengthen the legacy pipeline.
• Identify opportunities across supporter acquisition, journeys, and loyalty activities.
• Provide specialist guidance to markets and Country Focal Points.
• Develop and test compelling legacy products and propositions.
• Collaborate with brand, communications, advocacy and content teams to strengthen awareness and emotional connection to legacy giving.

Skills

Legacy fundraising

Donor acquisition

Donor engagement

Brand building

Campaign development

Content development

Digital fundraising

Fundraising strategies

Supporter journey design

Donor retention

Education

Master's degree

Bachelor's degree

Job description

Organizational context: UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

Job purpose: As Fund Raising Specialist (IG Legacy Pathways), you will help strengthen UNICEF’s legacy giving by identifying and unlocking opportunities across supporter acquisition, donor journeys, audience engagement, and loyalty activities. Working across the Individual Giving ecosystem, you will provide specialist expertise and practical guidance to markets and Country Focal Points, helping integrate legacy giving into fundraising strategies, develop and test compelling propositions, and build stronger pathways that inspire supporters to make a lasting contribution to UNICEF’s work for children. This role is crucial for maximizing legacy income from existing handraisers, strengthening the future legacy pipeline through targeted acquisition, and unlocking legacy value from the existing donor base.

Responsibilities: Maximise legacy income from existing handraisers. Strengthen future legacy pipeline through targeted acquisition. Unlock legacy value from the existing donor base. Work with brand, communications, advocacy and content teams to ensure relevant brand-building activity strengthens awareness, consideration and emotional connection around legacy giving, and creates pathways from broader brand engagement into identifiable legacy prospects. Develop and test new legacy products and propositions. Provide specialist expertise and practical guidance to markets and Country Focal Points. Integrate legacy giving into fundraising strategies. Build stronger pathways that inspire supporters to make a lasting contribution to UNICEF’s work for children. Ensure relevant brand-building activity strengthens awareness, consideration and emotional connection around legacy giving.

Education: Master or equivalent (Advanced University Degree) in Marketing, Social Science, Communication, Fundraising, Business Administration or another relevant field. A Bachelor or equivalent (First Level University Degree) in a relevant area combined with 2 additional years of relevant work experience may be accepted.

Work experience: 5 years of relevant work experience in individual giving and/or legacy fundraising is required. Proven experience working in a fast-paced, results-driven organization is required.

Skills: Fundraising strategies development and implementation, Campaign development and implementation, Supporter journey design, Donor acquisition, Donor engagement, Donor retention, Long-term donor value enhancement, Legacy giving expertise, Brand building, Communications strategy, Content development, Digital fundraising understanding

Required languages: English

Desired languages: Arabic, Chinese, French, Russian, Spanish