Senior Programmatic Activation Media Specialist

Wppmedia; Milano; Ibrido; EUR 25.000 - 42.000; Tempo pieno

Vantaggi offerti da questo lavoro

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Descrizione del lavoro

WPP Media is hiring a Senior Associate, Activation Media Solutions to lead end-to-end programmatic activation. You will draft strategic proposals, manage IOs, and launch/campaign optimize across DSPs. Strong analytics and collaboration with clients and internal teams are essential.

You will configure campaigns in DV360, The Trade Desk, and Amazon DSP, monitor KPIs, and deliver actionable insights. This hybrid role offers growth in a global, data-driven environment.

Competenze

• Receive, process and evaluate programmatic briefs from agency and client teams to ensure strategy alignment.
• Develop comprehensive programmatic campaign strategies, media plans, and proposals.
• Supervise IO and booking processes, handle cancellations and reallocations timely.
• Configure and launch campaigns in DSPs with accurate targeting and bidding strategies.
• Monitor campaign performance against KPIs and provide data-driven recommendations.

Mansioni

• Own end-to-end activation workflow from brief to campaign setup and optimization.
• Provide data-driven recommendations for targeting, bidding, and landing pages.
• Collaborate with internal teams, clients, media partners, and execution units.
• Develop audience targeting plans across branding and performance objectives.
• Prepare insightful performance reports for clients and stakeholders.
• Design and run A/B tests to evaluate features and tactics.

Conoscenze

Programmatic activation

DSP platforms

Campaign optimization

Data analysis

Excel

PowerPoint

English fluency

Strumenti

Google DV360

The Trade Desk

Amazon DSP

Google Analytics

Comscore

IAS

MOAT

Campaign Manager

Descrizione del lavoro

WPP Media is hiring a Senior Associate, Activation Media Solutions to lead end-to-end programmatic activation. You will draft strategic proposals, manage IOs, and launch/campaign optimize across DSPs. Strong analytics and collaboration with clients and internal teams are essential.

You will configure campaigns in DV360, The Trade Desk, and Amazon DSP, monitor KPIs, and deliver actionable insights. This hybrid role offers growth in a global, data-driven environment.