Amazon Europe Growth & Activation Manager

Essity; Legnano; In loco; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Essity is seeking a senior marketing professional to own demand generation and performance for Amazon Europe. You will define activation strategies, manage budgets, and optimize campaigns across Sponsored Ads, DSP, and external channels to drive growth and profitability.

You will lead promotions, optimize product content, and run structured test-and-learn programs while coordinating with agencies and internal teams in a fast-paced, international environment.

Competenze

• 5–8+ years in e-commerce or performance marketing.
• 3+ years end-to-end ownership of Amazon (1P) marketing.
• Strong track record of revenue growth and ROI.
• Deep expertise in Amazon ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central) and AI tools.

Mansioni

• Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI.
• Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization.
• Define and lead full-funnel advertising strategy across Sponsored Ads, DSP, and external traffic; manage agencies.
• Own promotions and commercial activation, including annual promotional plan and calendar.
• Elevate content and conversion performance, roadmap for product content, and A/B testing standards.
• Ensure cross-functional marketing execution with commercial, marketing, and supply teams.
• Continuously improve marketing performance using data, AI tools, and insights.

Conoscenze

E-commerce

Retail media

Performance marketing

Amazon marketing

Analytics

Agency management

Formazione

Bachelor's/Master's degree

Strumenti

Excel

BI tools

AI tools

Descrizione del lavoro

Essity is seeking a senior marketing professional to own demand generation and performance for Amazon Europe. You will define activation strategies, manage budgets, and optimize campaigns across Sponsored Ads, DSP, and external channels to drive growth and profitability.

You will lead promotions, optimize product content, and run structured test-and-learn programs while coordinating with agencies and internal teams in a fast-paced, international environment.