Manager, Strategy

WPP Media; Milano; In loco; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Corporate Benefits & DiscountsPlatform

Language Platform

Dedicated e-learning platform

Ticket Restaurant

Company-paid Life Insurance

Tax Assistance Services

Descrizione del lavoro

WPP Media in Milano is seeking a Manager, Strategy to oversee the communication strategy for a leading international client. You will drive strategic solutions by integrating data science, e-commerce, and content into daily media planning, while aligning with global teams to ensure consistency and impact.

The role requires provocative thinking, strong client relations, and the ability to manage complex projects with an Agile approach.

Competenze

• Minimum 5 years of experience in media/communications planning with focus on strategy.
• Excellent client relationships and senior-level presentation experience.
• Fluent written and spoken English; strong communication across global teams.
• Strong analytical and conceptual skills; ability to translate strategy into media planning.

Mansioni

• Oversee communication strategy for an international client and align with global teams.
• Drive strategy development for annual planning, launches, and campaigns.
• Lead brainstorming sessions and manage at least one direct report or junior resource.
• Ensure high-quality translation of strategy into day-to-day media planning.

Conoscenze

Strategic thinking

Media planning

Data analysis

Client presentations

Leadership

Agile

Digital transformation

Presentation skills

Strumenti

Econometric models

Measurement tools

Desktop research tools

Big data analytics

Descrizione del lavoro

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

In this pivotal role, the Manager, Strategy will be responsible for overseeing the communication strategy for one leading international client, known for its strong market reputation and position. The candidate will drive communication strategy, ensuring its consistent and qualitative translation into daily media planning, and effectively integrating expertise from data science, e-commerce, and content to deliver comprehensive strategic solutions. This position requires provocative thinking and the ability to maintain strategic consistency across all brand initiatives, acting as a critical interface with global teams and ensuring strategic continuity.

Skills and Experience

• Conduct in-depth market and brand analysis to define powerful insights, driving strategic recommendations.
• Collaborate with the Data Science team to identify growth audiences through a strategic lens.
• Articulate compelling insights on target audiences, including consumer decision journey pain points, to inform communication platforms and architecture.
• Manage communication strategy development for annual planning, major launches, and campaigns, addressing client business and communication problems.
• Contribute to high-level strategic projects, such as Masterbrand strategies and integrated media/e-commerce planning.
• Ensure consistent and high-quality translation of communication strategy into day-to-day media planning.
• Drive the effective integration of specialized expertise (e.g., data science, e-commerce, content) to elevate the overall media planning product.
• Act as a primary interface for global stakeholders, ensuring seamless communication flow, strategic continuity, and alignment with global strategies.
• Lead brainstorm and ideation sessions to drive engagement ideas, involving cross-agency and media partners.
• Coordinate, lead, and coach at least one direct report or junior resource, monitoring daily workflow.
• Minimum 5 years of experience in media/communications planning, with a strong emphasis on strategy and media planning within a media agency.
• Exceptional strategic thinking, combined with highly developed analytical and conceptual skills.
• Expertise in media strategy development for media planning, including proficiency with measurement tools and econometric models.
• Fully conversant with qualitative/quantitative research techniques, desktop research tools, and big data analytical offerings.
• Experience in CPG or other highly dynamic consumer categories is desirable.
• Excellent client relationship and presentation skills, with experience presenting to senior-level clients.
• Flawless proficiency in written and spoken English is required for effective global communication.
• Experience in coordinating complex strategic projects, ensuring deadlines are met with an Agile approach.
• Active champion of digital transformation, promoting the use of tech and AI to drive automation and client results.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

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