Senior Associate – Offline Media Planning & Strategy

WPP Media; Roma; Ibrido; EUR 42.000 - 64.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Paid time off

Hybrid work model

Employee discounts

Learning platforms

Descrizione del lavoro

WPP Media in Rome, Italy is seeking a Senior Associate, Activation Linear Planning to design, develop, and optimize offline media plans (TV, Print, Radio). You will analyze performance, support competitive insights, and work with creative agencies and media owners to ensure flawless execution.

The role requires 3+ years in media planning (offline), strong analytical skills, and proficiency with Kubik, Arianna, Kimono, AQX, and MCS. Hybrid work and international collaboration offered.

Competenze

• 3+ years of consolidated experience in media planning (offline)
• Proficiency with media planning tools (Kubik, Arianna, Kimono, AQX, MCS)
• Excellent command of English (written and spoken)
• Strong analytical, strategic, and communication skills

Mansioni

• Design, develop, and optimize complex offline media plans (TV, Print, Radio).
• Conduct competitive analyses and translate data into strategic recommendations.
• Coordinate with creative agencies and media owners for flawless execution.
• Present plans and insights clearly to internal teams and stakeholders.

Conoscenze

Media planning

Data analysis

Budget management

Stakeholder coordination

Presentation skills

English proficiency

Formazione

Bachelor's degree or equivalent

Strumenti

Kubik

Arianna

Kimono

AQX

MCS

Descrizione del lavoro

WPP Media in Rome, Italy is seeking a Senior Associate, Activation Linear Planning to design, develop, and optimize offline media plans (TV, Print, Radio). You will analyze performance, support competitive insights, and work with creative agencies and media owners to ensure flawless execution.

The role requires 3+ years in media planning (offline), strong analytical skills, and proficiency with Kubik, Arianna, Kimono, AQX, and MCS. Hybrid work and international collaboration offered.