Senior Programmatic Activation Specialist

WPP Media; Milano; Ibrido; EUR 42.000 - 64.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health awareness days

Hybrid work model

Descrizione del lavoro

WPP Media in Milano seeks a Senior Associate, Activation Media Solutions to drive end-to-end programmatic activation—from briefs and strategic proposals to campaign setup and optimization.

You will work with DSPs like DV360, The Trade Desk and Amazon DSP, craft audience targeting plans, monitor performance against KPIs, and deliver data-driven recommendations to clients and internal teams. This role offers a hybrid work model.

Competenze

• 2-3 years of programmatic buying/trafficking experience.
• Experience with DSPs and activation workflows.
• Strong English communication skills.

Mansioni

• Receive, process, and evaluate programmatic briefs from agency and client teams to ensure all strategy and activation requirements are aligned.
• Develop comprehensive programmatic campaign strategies, media plans, and proposals based on advertiser goals, target audience, budget, and outcomes.
• Supervise the insertion order (IO) and booking process, ensuring adherence to terms and conditions and managing cancellations and reallocations.
• Configure and launch programmatic campaigns within DSPs and external tools, ensuring precise targeting and bidding strategies.
• Monitor campaign performance against KPIs and identify opportunities for optimization.
• Provide data-driven recommendations for campaign optimization and improvement, including targeting, bidding, creatives, and landing pages.
• Develop audience targeting plans leveraging data and insights for branding and performance objectives.
• Generate insightful performance reports to clients and internal stakeholders.

Descrizione del lavoro

WPP Media in Milano seeks a Senior Associate, Activation Media Solutions to drive end-to-end programmatic activation—from briefs and strategic proposals to campaign setup and optimization.

You will work with DSPs like DV360, The Trade Desk and Amazon DSP, craft audience targeting plans, monitor performance against KPIs, and deliver data-driven recommendations to clients and internal teams. This role offers a hybrid work model.