Senior Programmatic Activation Lead - Italy

WPP Media Limited; Lombardia; Híbrido; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Corporate benefits & discounts

Language Platform access

E-learning platform

Ticket Restaurant

Company-paid Life Insurance

Tax assistance services

Descripción de la vacante

WPP Media in Italy seeks a Senior Associate, Activation Programmatic to independently manage end-to-end setup, optimization, and troubleshooting of programmatic campaigns. You will ensure pacing and performance meet client KPIs, analyze data, and make tactical adjustments.

You will work with daily autonomy in a collaborative team, applying your experience with DSPs, ad servers, analytics, and AI-enabled insights to improve client outcomes and drive growth.

Formación

• 3+ years of hands-on experience in programmatic buying or trafficking.
• Experience with DSPs and ad servers; familiarity with analytics and brand-safety tools.
• Fluent English and strong Excel/PowerPoint skills.

Responsabilidades

• Manage campaign setup, trafficking, and daily optimization in DSPs and external platforms.
• Monitor performance and optimize to meet pacing and KPI goals.
• Review campaigns and handle cancellations and budget reallocations.
• Develop audience-targeted plans in line with branding and performance objectives.
• Troubleshoot tracking/ad-serving issues and escalate when needed.

Conocimientos

Campaign management

Data analysis

Team collaboration

Autonomy

Attention to detail

AI usage

Herramientas

Excel

PowerPoint

DSP platforms

Ad servers

Analytics tools

Web debugging tools

Descripción del empleo

WPP Media in Italy seeks a Senior Associate, Activation Programmatic to independently manage end-to-end setup, optimization, and troubleshooting of programmatic campaigns. You will ensure pacing and performance meet client KPIs, analyze data, and make tactical adjustments.

You will work with daily autonomy in a collaborative team, applying your experience with DSPs, ad servers, analytics, and AI-enabled insights to improve client outcomes and drive growth.