Senior Associate, Activation Digital Planning, Italy

WPP Media Limited; Lombardia; Hybrid; EUR 55.000 - 70.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Life Insurance

Tax assistance

Zusammenfassung

WPP Media in Italy is seeking a Senior Associate in Activation Digital Planning to manage end-to-end digital media plans, oversee buying, monitoring and optimization, and analyze performance data. The role requires university-level education in Economics/Advertising/Marketing/Communication and at least 3 years’ experience in digital media planning.

Collaboration with clients and suppliers is essential. The position offers a hybrid work model with opportunities for growth and exposure to

Qualifikationen

• University degree in Economics, Advertising, Marketing or Communication.
• Minimim 3+ years of experience in digital media planning.
• Ability to manage day-to-day campaign implementation and optimization.
• Proactive problem solving and strong collaboration with teams.

Aufgaben

• Deliver and execute digital media plans based on budgets and client objectives.
• Manage day-to-day implementation, buying, monitoring and optimization of campaigns.
• Generate reports and analyze results to identify trends and opportunities.
• Recommend tactical changes to maximize performance and escalate issues when needed.
• Collaborate with cross-functional teams, clients, suppliers and creative agencies.

Kenntnisse

Digital media planning

Campaign optimization

Analytics tools

Adserver platforms

Collaboration

Ausbildung

University degree in Economics, Advertising, Marketing, or Communication

Tools

Adserver

Analytics platforms

Jobbeschreibung

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Senior Associate, Activation Digital Planning, Italy is responsible for the daily end-to-end management of standard digital media plans, ensuring alignment with defined client objectives and allocated budgets. Working with daily autonomy, this role oversees campaign implementation, buying, monitoring, and ongoing optimization. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, escalates complex issues when appropriate, and supports the onboarding and operational development of junior team members.

Skills and Experience

• Deliver and execute effective digital media plans based on defined budgets and client objectives.
• Manage the day-to-day implementation, buying, monitoring, and optimization of digital campaigns.
• Produce competitive reports and autonomously analyze campaign results to identify trends and performance opportunities.
• Recommend tactical changes to maximize campaign performance, escalating complex or non-standard issues to the Manager.
• Demonstrate an understanding of the commercial offerings and dynamics of online channels across performance and branding activities.
• Use Adserver and Analytics tools proficiently to evaluate campaign and media plan results.
• Manage different digital campaign typologies, including awareness, performance, data-driven, and retargeting campaigns.
• Collaborate effectively with agency cross-functional teams, clients’ suppliers, and creative agencies.
• Support the onboarding and day-to-day operational guidance of junior team members.
• Hold a university degree, preferably in Economics, Advertising, Marketing, or Communication.
• Bring 3+ years of experience in digital media planning.
• Demonstrate proactivity, strong problem-solving capabilities, and effective collaboration skills.
• Possess solid knowledge of Adserver and Analytics platforms.
• Demonstrate accuracy, precision, attention to detail, and the ability to meet deadlines.
• Use technology, including AI, proficiently to improve working practices and enhance client outcomes.

Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

-

Please read our Privacy Notice for more information on how we process the information you provide.