Senior Associate, Digital Activation Planning – Italy

WPP Media Limited; Lombardia; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Life Insurance

Tax assistance

Job summary

WPP Media in Italy is seeking a Senior Associate in Activation Digital Planning to manage end-to-end digital media plans, oversee buying, monitoring and optimization, and analyze performance data. The role requires university-level education in Economics/Advertising/Marketing/Communication and at least 3 years’ experience in digital media planning.

Collaboration with clients and suppliers is essential. The position offers a hybrid work model with opportunities for growth and exposure to

Qualifications

• University degree in Economics, Advertising, Marketing or Communication.
• Minimim 3+ years of experience in digital media planning.
• Ability to manage day-to-day campaign implementation and optimization.
• Proactive problem solving and strong collaboration with teams.

Responsibilities

• Deliver and execute digital media plans based on budgets and client objectives.
• Manage day-to-day implementation, buying, monitoring and optimization of campaigns.
• Generate reports and analyze results to identify trends and opportunities.
• Recommend tactical changes to maximize performance and escalate issues when needed.
• Collaborate with cross-functional teams, clients, suppliers and creative agencies.

Skills

Digital media planning

Campaign optimization

Analytics tools

Adserver platforms

Collaboration

Education

University degree in Economics, Advertising, Marketing, or Communication

Tools

Adserver

Analytics platforms

Job description

WPP Media in Italy is seeking a Senior Associate in Activation Digital Planning to manage end-to-end digital media plans, oversee buying, monitoring and optimization, and analyze performance data. The role requires university-level education in Economics/Advertising/Marketing/Communication and at least 3 years’ experience in digital media planning.

Collaboration with clients and suppliers is essential. The position offers a hybrid work model with opportunities for growth and exposure to