Senior Associate, Activation Programmatic, Italy

WPP Media; Lombardia; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Corporate benefits & discounts

Language Platform access

E-learning platform

Ticket Restaurant

Company-paid Life Insurance

Tax assistance services

Job summary

WPP Media in Italy seeks a Senior Associate, Activation Programmatic to independently manage end-to-end setup, optimization, and troubleshooting of programmatic campaigns. You will ensure pacing and performance meet client KPIs, analyze data, and make tactical adjustments.

You will work with daily autonomy in a collaborative team, applying your experience with DSPs, ad servers, analytics, and AI-enabled insights to improve client outcomes and drive growth.

Qualifications

• 3+ years of hands-on experience in programmatic buying or trafficking.
• Experience with DSPs and ad servers; familiarity with analytics and brand-safety tools.
• Fluent English and strong Excel/PowerPoint skills.

Responsibilities

• Manage campaign setup, trafficking, and daily optimization in DSPs and external platforms.
• Monitor performance and optimize to meet pacing and KPI goals.
• Review campaigns and handle cancellations and budget reallocations.
• Develop audience-targeted plans in line with branding and performance objectives.
• Troubleshoot tracking/ad-serving issues and escalate when needed.

Skills

Campaign management

Data analysis

Team collaboration

Autonomy

Attention to detail

AI usage

Tools

Excel

PowerPoint

DSP platforms

Ad servers

Analytics tools

Web debugging tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Senior Associate, Activation Programmatic, Italy independently manages the daily end-to-end setup, optimization, and troubleshooting of programmatic campaigns. Working with daily autonomy, this role ensures campaign pacing and performance meet client KPIs, analyzes data to recommend tactical adjustments, and serves as a reliable operational expert within the team.

Skills and Experience

• Independently manage campaign setup, trafficking, and daily optimization in DSPs and external platforms.


• Monitor and analyze campaign performance, proactively executing optimizations to meet pacing and KPI goals.


• Perform regular reviews of campaign status and handle cancellations and budget reallocations in a timely manner.


• Develop audience-targeted plans and tactical programmatic recommendations in accordance with branding and performance campaign objectives.


• Act as a first-level problem solver for technical issues, escalating complex tracking and ad-serving problems when necessary.


• 3+ years of hands‑on experience in programmatic buying or trafficking, including DSPs and ad servers.


• Familiarity with analytics, brand‑safety tools, tracking, attribution, and web debugging tools.


• Good knowledge of Excel and PowerPoint.


• Fluent English, both written and spoken.


• Strong team player, detail-oriented, and able to work autonomously on standard workflows.


• Proficient use of technology, including AI, to enhance client outcomes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform


• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account


• Dedicated e-learning platform for all employees (at least 2000+ courses)


• Ticket Restaurant for every working day


• Company-paid Life Insurance


• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

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