Digital Activation Planning Intern - Data & Insights

WPP Media Limited

Lombardia

Hybrid

EUR 10,000 - 17,000

Part time

43 hours ago
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Benefits offered by this job

Medical Insurance
Retirement plans
Vision & Dental
Paid time off
Employee discounts
Mental health days
Hybrid work

Job summary

WPP Media Limited in Lombardia is seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. You will gain hands-on experience in Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients.

You will gain hands-on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape.

Qualifications

  • Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field.
  • Genuine interest and enthusiasm for digital media, digital advertising, mobile platforms, and social network campaigns.
  • Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights.
  • Fluency in both written and spoken English and Italian, as you will engage with diverse teams and clients.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Familiarity with digital media planning tools, ad‑serving platforms, analytics software or other web languages will be considered a significant advantage
  • A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving digital challenges.
  • An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit.
  • Meticulous attention to detail, ensuring accuracy in digital campaign implementation and reporting.
  • Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing.
  • Highly proactive, organized, and capable of managing multiple tasks concurrently and contributing effectively to various project streams under guidance.
  • Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals.

Responsibilities

  • Contribute to the digital planning process, including managing campaign calendars, assisting with digital platform selection, data entry, verifying information with partners, and gathering essential market and audience research.
  • Actively support the digital team in campaign management, monitoring performance, and conducting initial analysis to ensure optimal delivery and identify opportunities for optimization.
  • Prepare comprehensive quantitative and qualitative performance reports for digital campaigns, assisting in the interpretation of data trends to inform strategic adjustments for internal and client review.
  • Collaborate closely with Digital Planners to analyze campaign results, derive actionable insights, and contribute to formulating data‑driven recommendations for future digital media strategies.

Skills

Digital media
Analytical mindset
English & Italian bilingual
Microsoft Excel
PowerPoint
Data interpretation

Education

Bachelor's degree in Economics
Advertising
Marketing
Communications

Tools

Ad-serving platforms
Analytics software

Job description

WPP Media Limited in Lombardia is seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. You will gain hands-on experience in Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients.

You will gain hands-on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape.

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