Senior Paid Media Lead — Hybrid (Europe Growth)

Aira; Lainate; Hybrid; EUR 36,000 - 40,000; Full time

Benefits offered by this job

Hybrid working policy

Yearly welfare budget

Collaboration with international team

Opportunity across European markets

Job summary

Aira is seeking a Senior Paid Media Specialist based in Lainate (Milano) to drive growth across European markets. You will partner with paid media agencies to plan, build and optimize campaigns across Search, Social, Display and Native, focusing on CPL, CAC and lead quality.

This hands-on role sits in the Global Marketing team and reports to the Head of Growth Marketing. You will own campaign health, test new channels, optimize landing pages with the CMS and collaborate with the creative agency

Qualifications

• 2–4 years of experience in an agency or ad ops role with hands-on campaign building.
• Strong experience with Google Ads, Meta Ads and Native Ads, including setup, optimization and audits.
• GA4 tracking and analytics experience.
• Advanced Excel skills and comfort with AI-assisted reporting.
• Fluent Italian and English.
• Experience in landing page optimization and working with creatives.

Responsibilities

• Plan, build, and optimize campaigns across Search, Social, Display and Native.
• Manage budgets and measure CPL, CAC and lead quality.
• Audit and maintain health of ad accounts across platforms.
• Test and scale new channels with clear success criteria.
• Collaborate with creative teams to improve landing pages and creatives.

Skills

Google Ads

Meta Ads

Native Ads

GA4 tracking

Landing page optimization

Microsoft Excel

Italian language

English language

Data analytics

Tools

HubSpot

Strapi

LinkedIn Ads

TikTok Ads

Job description

Aira is seeking a Senior Paid Media Specialist based in Lainate (Milano) to drive growth across European markets. You will partner with paid media agencies to plan, build and optimize campaigns across Search, Social, Display and Native, focusing on CPL, CAC and lead quality.

This hands-on role sits in the Global Marketing team and reports to the Head of Growth Marketing. You will own campaign health, test new channels, optimize landing pages with the CMS and collaborate with the creative agency