Senior Marketing Analytics Leader — Global Partnership P&L

Agoda Company Pte. Ltd.; Lombardia; On-site; EUR 90,000 - 140,000; Full time

Job summary

Agoda is seeking a strategic Senior Marketing Leader to own the partnership marketing P&L and lead a team of specialists. You will shape marketing strategy across metasearch, paid search, app marketing, and CRM, driving revenue growth through data-driven decisions.

You will partner with cross-functional teams to align priorities with business goals, design experiments, and measure impact. This role requires senior leadership and a track record of delivering ROI in complex, global programs.

Qualifications

• 7-10+ years in marketing, growth, or analytics roles.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO).
• Experience optimizing marketing campaigns toward ROI/profitability targets.
• Familiarity with attribution models and incrementality measurement.
• Background in digital marketing, growth marketing, or marketing analytics preferred.
• SQL proficiency for daily analysis and multi-table joins.

Responsibilities

• Manage, mentor, and develop a team of 2-3 marketing specialists.
• Set team priorities and OKRs aligned to partnership goals.
• Conduct performance reviews and career development conversations.
• Foster a culture of experimentation, learning, and accountability.

Skills

SQL proficiency

Analytics mindset

Marketing tools

Experimentation design

Marketing experience

PPC advertising

Attribution models

Growth marketing

Digital marketing

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a strategic Senior Marketing Leader to own the partnership marketing P&L and lead a team of specialists. You will shape marketing strategy across metasearch, paid search, app marketing, and CRM, driving revenue growth through data-driven decisions.

You will partner with cross-functional teams to align priorities with business goals, design experiments, and measure impact. This role requires senior leadership and a track record of delivering ROI in complex, global programs.