Strategic Marketing Lead – P&L & Partnerships

Agoda Company Pte. Ltd.; Lombardia; On-site; EUR 140,000 - 190,000; Full time

Job summary

Agoda is seeking a strategic, data-driven Senior Manager to lead marketing for a key partnership. You will own the P&L, shape strategy, and drive cross-functional initiatives to maximize revenue across whitelabel brands.

You will manage a small team, collaborate with partner marketing leadership, and influence investment across channels. Strong SQL, analytics, and experimentation skills are essential for success.

Qualifications

• SQL daily use for analysis and complex joins
• Strong analytical thinking with data-to-insight translation
• Familiarity with marketing analytics tools (Google Ads, attribution platforms, dashboards)
• Bonus: experimentation design and statistics
• 7–10+ years in marketing, growth, or analytics roles
• Understanding of PPC, metasearch, app marketing, or SEO
• Experience optimizing campaigns toward ROI/profitability
• Familiarity with attribution models and incrementality
• Background in digital marketing or growth analytics preferred

Responsibilities

• Manage, mentor, and develop a team of 2–3 marketing specialists
• Set team priorities and OKRs aligned to partnership goals
• Conduct performance reviews and career development conversations
• Foster a culture of experimentation, learning, and accountability
• Develop annual marketing roadmap and quarterly plans
• Lead weekly syncs with partner marketing leadership
• Present quarterly business reviews to Agoda leadership
• Own the annual planning process and budget allocation across channels
• Partner with Agoda's commercial and product teams on partnership optimization
• Pitch strategic initiatives to partner executives with data-driven influence

Skills

SQL proficiency

Data analysis

Marketing analytics

Experimentation design

Performance marketing

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a strategic, data-driven Senior Manager to lead marketing for a key partnership. You will own the P&L, shape strategy, and drive cross-functional initiatives to maximize revenue across whitelabel brands.

You will manage a small team, collaborate with partner marketing leadership, and influence investment across channels. Strong SQL, analytics, and experimentation skills are essential for success.