Senior Lifecycle Marketing Manager | EMEA

Deel; Rovigo; Ibrido; EUR 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Stock grant opportunities

Optional flexible working office memb

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and位置

Descrizione del lavoro

Deel cerca un Senior Lifecycle Marketing Manager per guidare campagne multi-channel che aumentino l’adozione, la crescita e i ricavi lungo il ciclo di vita del cliente.

Lavorerai a stretto contatto con Product, Sales, Customer Success e Marketing, partendo da dati per personalizzare touchpoint e migliorare la retention a livello globale. È richiesto forte orientamento ai risultati e capacità di guidare progetti complessi in ambienti dinamici.

Competenze

• 8+ anni di esperienza in lifecycle o growth marketing in B2B SaaS o tecnologia.
• Comprovata esperienza di campagne cross-sell e upsell con impatto sui ricavi misurabile.
• Forti capacità analitiche con abilità di derivare insight dai dati.
• Esperienza pratica con piattaforme di automazione marketing, in particolare HubSpot e Braze.
• Ottime capacità di comunicazione scritta e verbale in team distribuiti.
• Esperienza di gestione di progetti cross-funzionali in contesti multiculturali e con fusi orari.
• Collaborazione tra team e mindset di crescita.

Mansioni

• Progettare e gestire campagne multi-canale per stimolare adozione, cross-sell, upsell, espansione e retention.
• Individuare momenti del ciclo di vita per introdurre prodotti e influenzare i comportamenti dei clienti tramite segmentazione e personalizzazione.
• Monitorare prestazioni delle campagne e KPI del ciclo di vita, e riferire ROI per guidare la strategia.
• Fornire insight azionabili per migliorare conversioni ed efficacia delle campagne.
• Condurre test A/B e esperimenti multivariati su email, messaging in-app e altri canali.
• Collaborare con Marketing, Prodotto, Sales e Customer Success per allineare strategia e lanci prodotto.

Conoscenze

Lifecycle marketing

Growth mindset

Cross-functional collaboration

Data analysis

Campaign optimization

Strumenti

HubSpot

Braze

Descrizione del lavoro

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing