Senior Lifecycle Marketing Manager | EMEA

Deel; Novara; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Stock grant opportunities

Optional flexible working office memb

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and /

Job summary

Deel is seeking a seasoned lifecycle marketing leader to design and execute multi-channel campaigns that boost product adoption, cross-sell, upsell, expansion, and retention. You will partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints across the customer journey and identify lifecycle moments to influence usage.

This role requires strong analytics, experience with HubSpot and Braze, and the ability to lead large cross-functional projects

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention.
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization.
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy.
• Provide actionable insights to improve conversions and campaign effectiveness.
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels.
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle.

Skills

Lifecycle marketing

Growth marketing

Cross-sell campaigns

Upsell campaigns

Data analysis

Marketing automation

HubSpot

Braze

Remote collaboration

Tools

HubSpot

Braze

Job description

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing