Senior Lifecycle Marketing Manager | EMEA

Deel; Bologna; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Stock grant opportunities

Optional flexible working office会员

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and位置

Zusammenfassung

Deel cerca un esperto di marketing di crescita con forte background in lifecycle per guidare campagne multicanale volte all’adozione, cross-sell e retention, collaborando con Product, Sales e Customer Success. Si richiede esperienza in B2B SaaS, uso di HubSpot/Braze e abilità analitiche avanzate.

La risorsa lavorerà in ambiente dinamico, globale, orientato ai dati, con focus su espansione e massimizzazione del valore cliente in un contesto internazionale.

Qualifikationen

• 8+ years di esperienza in lifecycle o growth marketing nel B2B SaaS o tecnologia.
• Proven track record di campagne cross-sell e upsell con impatto sui ricavi misurabile.
• Forti capacità analitiche per derivare insight dai dati.
• Esperienza pratica con piattaforme di marketing automation, in particolare HubSpot e Braze.
• Ottime competenze scritte e orali di comunicazione su team remoti.
• Esperienza nel gestire progetti cross-funzionali su culture e fusi orari diversi.
• Motivazione personale, flessibilità e capacità di lavorare in un ambiente globale.
• Mentalità di crescita e gestione dell’ambiguità.

Aufgaben

• Design e gestione di campagne multicanale per guidare l’adozione del prodotto, cross-sell, upsell, espansione e retention.
• Identificare momenti del lifecycle per introdurre prodotti e influenzare il comportamento dei clienti tramite segmentazione e personalizzazione.
• Monitorare le performance delle campagne e KPI di lifecycle, riportando ROI per guidare la strategia.
• Fornire insight pratici per migliorare conversioni ed efficacia delle campagne.
• Condurre test A/B e multivariate su email, messaggistica in-app e altri canali.
• Collaborare con Marketing, Prodotto, Sales e Customer Success per allineare strategia e lancio di prodotti.

Kenntnisse

Lifecycle marketing

Growth marketing

Analytics

Marketing automation

Cross-functional collaboration

A/B testing

Communication

Tools

HubSpot

Braze

Jobbeschreibung

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing