Senior Lifecycle Marketing Manager | EMEA

Deel; Puglia; In loco; EUR 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Stock grants

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Status/location based perks

Descrizione del lavoro

Deel cerca un responsabile lifecycle/growth marketing per guidare campagne multicanale che guidino adozione, espansione e retention lungo il customer journey. Lavorerai con Prodotto, Vendite, Customer Success e Marketing per touchpoint personalizzati basati su dati.

Si richiede esperienza B2B SaaS, competenze analitiche e padronanza di HubSpot e Braze. Ruolo ibrido, focus su metriche di crescita globale e ROI.

Competenze

• 8+ anni di esperienza nel lifecycle o growth marketing in B2B SaaS o tech.
• Proven record di campagne cross-sell e upsell con impatto sui ricavi.
• Spiccate capacità analitiche per derivare insight dai dati.
• Esperienza pratica con piattaforme di marketing automation, in particolare HubSpot e Braze.
• Ottime capacità di comunicazione scritta e orale su team distribuiti.
• Gestione di progetti cross-funzionali tra culture e fusi orari.
• Motivazione personale, adattabilità e capacità di lavorare in ambienti veloci.

Mansioni

• Progettare e gestire campagne multicanale per aumento adozione prodotto, cross-sell, upsell, espansione e retention.
• Identificare momenti nel lifecycle per introdurre prodotti e influenzare comportamento con segmentazione e personalizzazione.
• Monitorare performance campagne e KPI di lifecycle, riportando ROI per guidare la strategia.
• Fornire insight azionabili per migliorare conversioni ed efficacia delle campagne.
• Condurre test A/B e multivariate su email, messaggi in-app e altri canali.
• Collaborare con Marketing, Prodotto, Sales e Customer Success per allineare strategia e lanci.

Conoscenze

Lifecycle marketing

Growth marketing

Cross-sell

Data analytics

Marketing automation

Remote collaboration

A/B testing

Cross-functional leadership

Strumenti

HubSpot

Braze

Descrizione del lavoro

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing