Senior Lifecycle Marketing Manager | Emea

Deel; Latina; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Stock grants

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Status/location-based perks

Job summary

Deel cerca un esperto di lifecycle marketing per guidare campagne multicanale che aumentino adoption, cross-sell e retention lungo il customer journey. Lavorerai a stretto contatto con Product, Sales e Customer Success per definire momenti chiave e personalizzare touchpoint basati su dati e segmentazione.

Il ruolo richiede una forte propensione analitica, oltre a esperienza con HubSpot e Braze e capacità di gestione di progetti trasversali in un contesto globale.

Qualifications

• 8+ anni di esperienza in lifecycle o growth marketing in B2B SaaS o tech.
• Proven track record di cross-sell e upsell con impatto Revenue.
• Ottime capacità analitiche per estrarre insight dai dati.
• Esperienza con piattaforme di marketing automation (HubSpot, Braze).
• Ottime capacità comunicative in contesti remoti.

Responsibilities

• progettare ed eseguire campagne multicanale per favorire adoption, cross-sell, upsell, espansione e retention
• Identificare momenti del lifecycle per introdurre prodotti e guidare comportamento
• Monitorare KPI di campagne e lifecycle per orientare la strategia e ROI
• Fornire insight per migliorare conversioni ed efficacia delle campagne
• Condurre test A/B e multivariate su email, in-app e altri canali
• Collaborare con Marketing, Prodotto, Sales e CS per allineare la strategia

Skills

Lifecycle marketing

Cross-functional collaboration

Data-driven decisions

Communication

Growth mindset

Tools

HubSpot

Braze

Job description

Overview

In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy.

Retribuzione / Benefits

• Stock grant opportunities
• Optional flexible working office membership
• Total rewards program
• Inclusive equal-opportunity employer
• Additional perks based on status and location

Responsabilità

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Requisiti fondamentali

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

• collaboration across teams
• analytical thinking
• adaptability
• HubSpot
• Braze
• A/B testing