Senior Lifecycle Growth Marketing Lead

Deel; Reggio Emilia; Híbrido; EUR 60.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stock grant opportunities

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and位置

Descripción de la vacante

Deel is seeking a seasoned lifecycle marketer to lead multi-channel campaigns that boost adoption, retention, and revenue across the customer journey. You will collaborate with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that accelerate product usage and expansion.

You will identify key lifecycle moments, leverage segmentation, and measure ROI to optimize impact across remote teams in a fast-paced, global environment.

Formación

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsabilidades

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Conocimientos

Lifecycle marketing

Growth marketing

Cross-sell campaigns

Analytics

Communication skills

Cross-functional collaboration

A/B testing

Project management

Adaptability

Ambiguity tolerance

Herramientas

HubSpot

Braze

Descripción del empleo

Deel is seeking a seasoned lifecycle marketer to lead multi-channel campaigns that boost adoption, retention, and revenue across the customer journey. You will collaborate with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that accelerate product usage and expansion.

You will identify key lifecycle moments, leverage segmentation, and measure ROI to optimize impact across remote teams in a fast-paced, global environment.